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How apprenticeships are revolutionising advertising

Apprenticeships are a growing force in the education sector, with more and more people choosing it as the way for them to enter an industry or to up-skill themselves. When the Apprenticeship Levy came into place in April 2017, advertising agencies were hit hard - especially IPA members who make up 85% of the total ad spend in the UK and turnover millions of pounds each year.

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Creative Industry Commits to 500 New Apprenticeships This Year

As the go-to apprenticeship programme for the creative industries, we have pledged to create 500 new apprenticeships throughout the next year. To coincide with National Apprenticeship Week, 80 brand new jobs have already been made available, with a plan to offer a further 50 every single month.

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Apprenticeship compliance documents explained

Compliance plays the most important part in hiring an apprentice, and if apprentices are started on programme without being fully compliant, employers and training providers can get into serious legal issues. However, being completely up to speed on what documents you can expect once you’ve found your apprentice helps streamline the process, making it quicker and easier.

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What courses are available with the Apprenticeship Levy?

As part of the Government's overhaul of apprenticeships, the old programmes called frameworks were scrapped and replaced with Apprenticeship Standards. These standards are set out to be more relevant to real job roles and the skills gaps that employers are facing, as they are no longer created by awarding bodies but by employers themselves.

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Are you missing out?

WWP, Omnicom, Havas, IPG Mediabrands, JWT and Publicis Media have made some really exciting changes in their Learning and Development and recruitment strategy this year. What have they done? They’ve taken advantage of the Apprenticeship Levy.

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Four ways advertising agencies can benefit from apprenticeships

The Apprenticeship Levy is one of the single biggest apprenticeship reforms England has seen in years, and advertising agencies are greatly affected by it. While some may see it as another nuisance tax, we're here to explain why that is simply not the case.

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How does the Apprenticeship Levy affects agencies?

The Apprenticeship Levy was a new tax introduced in April 2017 to help reinvigorate apprenticeships and to put the responsibility of hiring new talent back in the hands of employers. It's fair to say that there has been a mixed response to the levy, but all in all the key beneficiary still includes young people but has now also branched out to anybody that is keen to continue their personal development. 

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How to set up a marketing apprenticeship

Digital marketing is quickly becoming a core function in the business world, with many wanting to keep up with latest trends to ensure that they are as customer-centric as possible. Digital marketing apprentices are a great way to transform young, enthusiastic digital natives into the future marketing leaders of tomorrow. 

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Changes in apprenticeships mean changes for Creatve Pioneers 2

Harry Donnachie, Senior Inside Sales Executive at Creative Pioneers 2 discusses how the recent changes in the apprenticeship world positively affected us, and how it benefits agencies massively.

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IPG Mediabrands - London's best new large apprentice employer

A massive congratulations is in order for IPG Mediabrands, who are the regional winners of Best Newcomer Large Employer at the National Apprenticeship (NAS) Awards 2017. Another big win of the night was IPG’s very own ex-Arch apprentice Gemma Appleford, who was Highly Commended for Advanced Apprentice of the Year in London.

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