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How to set up a marketing apprenticeship

December 12 2017  ·  5 min read

Digital marketing is quickly becoming a core function in the business world, with many wanting to keep up with latest trends to ensure that they are as customer-centric as possible. Digital marketing apprentices are a great way to transform young, enthusiastic digital natives into the future marketing leaders of tomorrow. 

1. Choose an appropriate marketing apprenticeship standard and at a suitable level

Begin by asking yourself whether or not you have a genuine job for the apprentice. If so, decide what training you would like the apprentice to undertake by browsing the list of apprenticeship standards that are now available on the Government website. Marketing apprenticeships include, Digital Marketer Level 3 and Junior Content Producer Level 3. Level 3 marketing apprenticeships are best suited for entry level jobs that require candidates to have no previous experience in the industry. The programme will give them the skills, knowledge and behaviours to be a proficient entry-level marketer.

2. Find a training provider that offers the marketing apprenticeship

You can find approved apprenticeship training providers in your local area that offer marketing standards through the Government website. Once you've researched and found the right provider for you, they can help you identify the right apprenticeship for your business requirements, recruit the right candidates and develop a training plan that suits both the apprentice and your needs. The provider will also help manage the apprentice’s programme, assessing the progress and supporting the off-the-job learning element of the programme.

Every week we help employers transform lives through our Ofsted 'Outstanding' marketing apprenticeships. Aleksandra was a marketing apprentice at Clearscore and still works there today, you can read her story here. 

3. Create a job description for the role

The next step of the process is to devise a job description that covers what you expect from the marketing apprentice, including personal skills, qualifications, interests, experience and characteristics. Often, young apprentices will have little to no formal professional experience, so employers are encouraged to ask prospects to demonstrate an interest or passion in their chosen area of study. For example, a prospective marketing apprentice may have their own blog or run successful social media accounts. Apprenticeship training providers will often assist you in devising a suitable job description.

4. Check what funding is available

The Government have set a target of 3 million new apprenticeships by 2020. To help reach this target a number of initiatives have been introduced. The amount you will pay for the apprenticeship training depends on whether you pay the Apprenticeship Levy or not. You pay the levy if you are an employer with an annual pay bill of £3 million or more. If you are a levy payer, you will need to use the funds that are paid into your digital account each month through the PAYE system.

Non-levy paying employers will only have to ‘co-invest’ 10% towards the cost of training, these funds will need to be paid directly to the training provider once a payment schedule has been agreed.

5. Advertise your apprenticeship vacancy

Your chosen training provider will do this for you through the Find an Apprenticeship service and other relevant jobs boards. The training organisation will work with you through the process to manage your applications, feedback on the response rate and help in the selection of an appropriate candidate. At Arch, we have a high volume of applicants to all of our advertised roles and hold weekly assessment sessions to ensure only the highest calibre of candidates are put forward to our partners.

6. Interview apprentices from a shortlist

Every recruitment process is different and employers often have varying requirements depending on their business needs. You should work with your chosen training organisation to set this out at the beginning of the process, establishing the recruitment process you expect. Usually, once the provider has screened a number of candidates and compiled a shortlist, these candidates will be submitted to the employer for selection.

7. Select your apprentice 

Once you have selected the apprentice you would like to employ you must sign an apprenticeship agreement with your apprentice. This agreement will detail how long you’ll employ them for, the training you will provide, their working conditions and the qualifications they are working towards.

Details of the two Marketing Apprenticeship programmes can be found below

Digital Marketer Level 3

The Digital Marketer Level 3 programme is a 15-month course that is engaging and practical, and will enable people to successfully perform in dynamic digital marketing environments. Upon completion of this programme, apprentices and existing hires will become specialists in areas such as PPC, SEO, analytics, as well as being able to keep up with latest trends.

Roles: Digital Marketing Executive, Media Coordinator, Social Media Executive, Online Marketing Executive

Skills mastered: Email marketing and content marketing, Google Adwords and search engine marketing, social media and community engagement, digital analytics and reporting

Junior Content Producer (JCP) Level 3

The Junior Content Producer (JCP) Level 3 programme is a 15-month course that is engaging and practical and will enable people to successfully perform in dynamic and creative environments. Upon the completion of this programme, apprentices will be capable of effectively capturing, creating and developing content and have an understanding of the media landscape, giving organisations the advantage of targeting potential customers effectively.

Roles: Trainee Art Director, Content Creator/Producer, Videographer, Digital Content Strategist, Content Writer, Social Media Blogger

Skills mastered: Content planning, content development, writing, storyboarding, capturing and editing of content across a range of digital and traditional media, formatting for distribution of content via web or print, evaluation of success of campaign, broad understanding of the media landscape

To find out more information about these apprenticeships and how to set up a marketing apprenticeship get in touch with us today.

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