What is Creative Pioneers2?

Creative Pioneers™ is an award winning* nationwide campaign to find the next generation of advertising, creative and digital media talent. It is the brainchild of Janet Hull OBE at trade association and professional institute, the Institute of Practitioners in Advertising (IPA), and is run in marketing partnership with national urban newspaper Metro.



  • Metro

    Metro is the UK's leading urban media brand. Launched in 1999 as a concise read for urbanites on the commute, it contains bite-sized news, sport, entertainment and local information that trigger conversations. Distributing 1.5 million copies across 50 UK cities and read by 3 million readers every weekday, Metro appeals to a young, affluent and aspirational audience. The Metro app also offers an exceptional digital edition of the paper with added extras, available across all mobile devices.

  • NAS

    The IPA works with the Apprenticeships Ambassador Network to promote quality apprenticeships.

  • Creative Skillset

    The IPA works with sector skills council Creative Skillset to deliver apprenticeships.

Creative Pioneers Metro IPA Creative IndustriesArch