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What’s it like working in advertising as an apprentice?

Shaena and Wesley both work for Mindshare, one of the UK’s leading advertising agencies as apprentices. We interviewed them to share some insight into what it’s like working in a advertising as an apprentice.

What do you do at Mindshare?

[Shaena] We both work in Campaign Management on the search and social team. The ‘search’ is paid search, so ads that feature on Google and Bing and the ‘social’ is paid social, which are ads that appear on social platforms like Facebook and Instagram. The main part of our job is to create reports on ad campaigns that are currently live. The client’s team at Mindshare send us the campaigns, where we then create reports on how they’re performing. We then draw insights from the data, for example, if the ad is on target, has under/overspent or if it’s reaching its goal, and develop a commentary for the client.

We also have the opportunity to set up campaigns using Google AdWords, where we create the text for the ad and also decide what keywords to choose. Keywords are the words/phrases that people are searching on a specific topic, so we need to decide what ones will produce the best results for our clients.

How did you find out about the apprenticeship at Mindshare?

[Wesley] We found Mindshare through their school leaver’s programme. The programme started in our last year of school, where we were each assigned a mentor who mentored us over the year. We then did a short internship over the summer to understand what it’s like to work there, and then in August seven of us were offered a full-time apprenticeship!

What does your typical day at work?

[Shaena] We start off by working on our main responsibilities which is going through the tasks that we have due as well as creating any daily/weekly reports that are needed by our clients. Usually this will take up about half of our day, so the other half is spent doing one off tasks that change every day.

[Wesley] For example, I recently did some keyword research for a big campaign we had coming up with one of our clients. We’re both quite lucky that we get to do something different every day and get to learn so many new aspects of campaign management and marketing in general.

What’s it like working for an advertising agency?

It’s really great and we love the role we’re in.

[Wesley] I’m quite nosey so being able to see what people are searching on Google/Bing and the different types of audiences different keywords have means that I’ve got the perfect job!

[Shaena] I really like the fact that I get to create campaigns and write all the ad copy. It’s a great feeling being able to see my ad on Google and say “I made that!”

What are the benefits of working for an advertising agency?

[Wesley] Every day is different and you get to be really creative. There’s always new tasks and I’m learning new things every day. There’s always something going on at the agency and it can feel really buzzy.

[Shaena] Also because of the industry that we’re in, technology is always changing so we’re getting to use new platforms and get proper training on how to use them.

What would you say to others considering working in advertising?

[Wesley] I would say get stuck in! Go in ready to take in and learn everything and find out if it’s for you. When I was in school I didn’t imagine that I’d be doing what I’m doing now and I’m really enjoying it.

[Shaena] There’s always different areas you can go to in it’s not just the creative teams. They’re also analytical teams and departments that support the agency like HR and finance – you’re guaranteed to find something!

[Wesley] Yeah exactly, others have started off doing finance and then moved to another department so it’s a really flexible place to work.

Want to work for an advertising agency as an apprentice? We work with the world’s top 3 agencies, see what’s available today.

Are there apprenticeships in advertising?

Advertising can be an underrated career path for young people as you're often not aware of the opportunities that are available in the industry. Agencies require people of every calibre, from creatives to techies, so you're guaranteed to find a specialism that's for you - and even if you don't, they're usually pretty flexible in allowing employees to move around and try different teams.

However, an issue that you could face is that job roles in advertising can be difficult to understand without prior knowledge and experience of working in them. This is particularly the case for the more analytical jobs that can be full of complex jargon. All of this results in you potentially being put off applying for entry-level positions in advertising agencies. 

So how can someone completely new to the industry feel confident enough to apply and work for an agency? By knowing up front that they'll be in an environment where they will feel supported with plenty of mentors. 

And how does someone get that environment? With an apprenticeship. 

More advertising agencies than ever are looking for young, new talent just like you to join their teams and to bring a fresh perspective. 

Out of the top 10 advertising agencies in the world, Creative Pioneers2 works with 6 of them - and with all of the top 3. See what agencies are currently hiring apprentices here.

What apprenticeships are available in advertising?

While you may think that the only apprenticeships in advertising are ones that are really creative and involve design or content production, agencies have lots of different teams that you can get involved with. Here are the most popular apprenticeships on offer:

Account Manager - the most popular entry-level position that agencies recruit for is account management. These people are the middleman between the agency and the client, and look after the relationship between the two and ensure that everything runs smoothly. 

Digital Marketer - good digital marketing is also a very in-demand skill needed by agencies, as it covers a whole range of specialist teams that they'll have. Examples include pay-per-click (the ads that you see at the top of Google's search results), search engine optimisation (the search results that appear 'naturally' and aren't paid for), social media and much more.

Content Producer - content production is an umbrella term that covers lots of different areas that include photography, writing, filming, editing and more. 

Data Analyst - so how do advertising agencies know that their big, extravagant campaigns work? They have teams of people constantly analysing them! Agencies need technical people to help them keep on creating ads so they can prove these work and offer a return on investment. 

However, there are also departments that support the whole company, like HR, finance and IT that you can be an apprentice with - there's something for everyone. 

What does doing an apprenticeship in advertising involve?

An apprenticeship is a programme where you work for an employer full-time while undergoing training through a college or training provider. Arch Apprentices is the training provider for the Creative Pioneers2 apprenticeship programme. 

The apprenticeships we offer range from being 15 - 24 months long, depending on how advanced the programme is. Most of our entry-level (level 3) programmes range from 15 - 18 months. Apprenticeships are a full-time commitment and can't be done part-time or in conjunction with another form of education or job. 

At Creative Pioneers2, most of your off-the-job training (the training that you do away from your work) will be done online through interactive webinars and the ePortfolio app Hive Learning. Any classroom time that requires you to come to one of our training centres will be done in blocks rather than coming in one day every week. This means that it's less disruptive to the work you're doing with your employer. 

Find out what you'll learn in each apprenticeship as well as more information on the programmes here. 

Who can do an apprenticeship in advertising?

You have to be a minimum of 16 years old to start an apprenticeship and there's no upper age limit. As long as the apprenticeship that you want to do isn't in the same industry as a higher qualification that you already hold then you'll be eligible. An example would be that you can't hold a marketing degree and then do the level 3 digital marketer programme as level 3 apprenticeship qualifications are equivalent to A-Levels. 

What happens after the apprenticeship?

Once you've completed your apprenticeship, your employer will be more than likely to offer you a full-time job with the company. Your line manager and employer will have spent over a year investing their time in you and so won't want to let you go! If you begin worrying that you don't know what will happen after your apprenticeship, the best thing to do is to have an honest conversation with your line manager about what they're expecting you to do once you're no longer an apprentice.

Advertising is one of the fastest growing industries in the UK, making it an exciting place to start your career. Set out into the world debt-free and earning a competitive salary with an apprenticeship - find out more here.

 

Ask these 4 questions and find your perfect career

When you're still in school or college it can be difficult to know what career you want as you don't have much experience in the work world. Here are our tips for helping you find out what career you want to do:

1. What subjects did you enjoy in school/college?

Usually, the easiest way to get an understanding of what you enjoy is by thinking back to what you enjoyed most at school/college. Here are a few ideas:

- Art/Design/Photography - you'd be great for the Junior Content Producer apprenticeship. It's a programme that focuses on creating different types of content, including writing, filming and photography.

- Maths - as a numbers person you'd be excellent as a Data Analyst. They work with numbers all day and enjoy solving problems.

- English - marketing sounds like it could be for you. For the most part as a marketer, you'll be required to do some copywriting, even if its a few words for a pay-per-click ad! 

- Economics - it's probably bit obvious, but if finance is your skill then why not do an accounting apprenticeship? Budding accountants aren't able to work in the industry without qualifications from specific awarding bodies, including ACCA and AAT - even if they have a finance degree!

If your favourite subject isn't listed above, there's always an apprenticeship you can map it to - see the full list of apprenticeship programmes that are available in England here

2. What are your hobbies? 

Hobbies are activities that you actually enjoy, and so if you don't want to work a day in your life, pursue something that you love!

- Run a blog - usually running a blog is a clear indicator that you're passionate about writing, and if it's successful then it shows you're a talented copywriter and understand how to talk to an audience. This is an important skill in a marketer, so it may be worth looking into digital marketing as a career. 

- Build computers/fix mobiles - were you always the kid in school that everyone turned to help fix their phone? Perhaps you enjoy taking apart gadgets and then putting them back together again? If so, you'd be a much-valued member of an IT Support team. They need people that enjoy investigating and aren't happy until they've found the solution.

- Social media - all social media teams need young people who have used the platforms extensively in order to properly make use of the channel's capabilities. Social media apprentices are some of the most needed by companies, and so if you have a proven talent for it you'll be wanted by many.

- Build and code websites - coding is a skill that is underrated by young people but desperately needed by employers. It's free to learn, with there being many code academies and courses available for those who are eager to learn. If you enjoy learning coding languages and know how to read code fairly fluently, then software development might be the right career for you. 

3. What do your friends/family think?

Often people are most critical of themselves, so it can be difficult for you to see that you have a skill that is good enough to pursue a career in. Talk to your friends and family, they will know you better than anyone and can give you the confidence boost needed to take your passion or hobby full time.

4. Have you heard from others on their experience working in the industry?

So you may have some idea of what job you'd like to work in, the next step is to find out what it would be like to actually work in it. You don't want to have expectations of what your role will entail, only to find out that its completely different and you end up not being happy with what you're doing! Read people's experience of working in that career and what they think the pros and cons are and it will help give you a better judgement of what it will really be like. 

Have you answered all four questions? Then you know what career you'd like to try. It's important to remember that what career you choose now doesn't have to be what you do forever. Many people change their speciality halfway through their career path once they've got more experience, so don't be afraid to try.

Apprenticeships are a fantastic way to enter into an industry without any experience. They provide you with the opportunity to gain fantastic qualifications, be mentored and supported, all while making a real impact on a business.

See what opportunities we have available here, or find out more about the programmes we offer. 

What careers are available in advertising?

A career in advertising sounds exciting but many aren't sure what it actually entails. If you don't work in the industry, it can be difficult to understand what the different specialisms in advertising involve. There's been a sharp increase in advertising agencies taking on apprentices the past few years, and so it's important for young people to be aware that advertising is an accessible industry to work in that has something for everyone, whether they're analytical or creative. 

Before you decide what job you'd like to work in, you need to understand what area of advertising and what agency you'd like to work in. Advertising agencies are split into three main types:

Media agencies advise companies on how and where to advertise, and on how to present a positive picture of themselves to the public. An example would be IPG Mediabrands. 

Creative agencies only focus on creating the actual ads and is made up of primarily creative professionals. An example would be Karmarama.

Full-service agencies are large agencies that deal with all stages of advertisement, from creating the ad to where it is best placed. An example would be VML.

Here's a breakdown of the different areas of advertising:

Media Planning and Buying

The primary focus of media agencies is to understand what the client is trying to achieve with their ad and what audience they are trying to capture. From there, you can then make recommendations as to where would be the best place for the advert to go in order for the client to reach their target. 

Account Management

As an account manager, you'll be responsible for looking after a number of clients, and will be the bridge between the client and your agency. Your primary focus is to build effective relationships with your clients and ensure the smooth running of their accounts. 

"What's the difference between a client and an account?" - a client can have multiple accounts, this is especially the case for large companies. An example could be Microsoft. Microsoft is the client but they own many companies, like XBox, who are completely separate brands and so need their own advertising strategy. 

Graphic Design

As a graphic designer, you'll be primarily based in a creative or full-service agency. Your main focus is to design the assets that will be included in the advert - whether it be a banner ad or a billboard!

Programmatic 

Programmatic automates the buying and selling of advertising through technology, removing the need for human intervention.

"What is display advertising?" - Display advertising refers to advertising that incorporates text, logos and pictures or images positioned on a website or search engine. 

Biddable

Biddable media is online advertising that is bought via an auction. Real-time biddable media sees this auction process take place in a fraction of a second, targeting users and matching them with ads in-between them clicking on a web page and the content being displayed on their screens.

There's a lot to choose from...

This is only a simplified version of what advertising can offer. Within each category, there is a whole variety of specialisms that you can become an expert in. 

We work with the UK's largest media, creative and full-service advertising agencies, helping them find passionate young talent to work in each of these areas and more. See what live opportunities we have right now. 

5 job vacancies you can do an apprenticeship in

When you decide that you no longer want to be in full-time education, or you want to start your career, you may jump straight to looking for entry-level job vacancies. However, even junior roles can require at least one year’s experience in the industry. So what do you do if you haven’t even started your career yet? An apprenticeship is your answer. It’s a fantastic middle ground between being in a full-time job while also learning and having lots of support behind you.

So before you start scrolling through pages and pages of job vacancies, why not consider doing their apprenticeship counterpart?

Marketing Executive

Plenty of our apprenticeship roles are in the marketing industry and lead up to becoming a Marketing Executive or similar role. Hundreds of employers are currently looking for Marketing Execs to join them, just typing it into Indeed pulls up 8391 job vacancies currently live (at the time of writing).  Roles are typically very competitive and employers mainly look for your passion and knowledge of the industry. By doing an apprenticeship you will have already gained a year’s experience, a full-time job with your company and if it’s a marketing apprenticeship with us, three qualifications.

IT Support

Starting out your IT career with a job in a tech support team can be extremely beneficial and allows you to gain a large amount of exposure to different parts of technology. When fixing and solving IT issues you gain a better understanding of software and devices and can explore their different functionalities. By doing an IT support apprenticeship (the programme is called IT Infrastructure Technician) not only can you gain CompTIA and Microsoft qualifications, but it’s also the perfect stepping stone to doing a level 4 programme and become specialised in a specific area like Network Engineering.

Every week we post new apprenticeship opportunities in a variety of sectors including marketing and IT, you can see what is currently available here. 

Content Creator/Photographer/Content Writer… essentially anything creative

The creative sector used to be notoriously difficult to have a career in, but the growing number of creative apprenticeship programmes means that’s no longer the case. They have given artistic young people the opportunity to follow their passion and to not be afraid to go against the norm and have a creative job. This industry is probably one of the most famous ‘no degrees needed’ industries where it’s truly based on your talent, work experience and perseverance. As an apprentice, you will already begin working on your portfolio while networking and making valuable connections.

Assistant Accountant

Due to the nature of the work, with accountancy its essential you have correct training and qualifications. For a long time, young people often thought that this had to be done through a degree, but that’s not the case. If you’re looking to start your accountancy career then there are quite a few adult education courses, like AAT, that are now part of financial apprenticeships. As an apprentice, you will be working full-time in a finance role with an employer who is completely on-board and in tune with your training.

Software/Web Developer

Software and web development jobs are constantly changing to keep up with the latest software and platform releases. A big positive about wanting a career in software/web development is that it can be quite easy for you to start. Self-taught learning makes up a big aspect of the requirements of entry-level roles, like knowing how to code or build websites. An apprenticeship can help you work on those skills and gain exposure to even more technology while gaining mentors that have worked in the industry for years.

So why is an apprenticeship right for you? 

For young people that have just left school or college, it can be nerve-wracking entering the working world. Apprenticeships are often seen as a way to ease the transition and make it less intimidating. Apprentices aren’t expected to know how to carry out all the responsibilities of the full-time job straight away but are given plenty of support and guidance to help them reach that point at the end of the apprenticeship.

If you’re 16-18 years old then find out what apprenticeships are right for you, or browse all of our live apprenticeship roles and see if anything takes your fancy. 

How becoming a pay-per-click apprentice accelerates your career

If you’re someone that’s always been talented at Maths but the idea of having a sole data, Excel spreadsheet and a numbers-focused job doesn’t appeal, have you ever thought about doing an apprenticeship in analytics marketing? It can often be overlooked in the creative industries that analytical people are needed to provide insights on how advertising and marketing campaigns perform.

Behind some of the country’s most famous adverts, there are teams of people that are constantly analysing how it’s performing, how changes have affected its performance and what changes needed to be made to improve the outcome. Every action marketers and advertisers take is based on the numerical evidence that proves it’s the right move to take.

I’m great with numbers but also want to work somewhere creative, what’s available for me?

Due to the misconceptions that only creatives can work in the creative industry, advertising agencies are consistently looking for analytical people to join their exciting teams. Biddable is a new umbrella term for any type of media that’s shown to the user through a bidding process, and it’s a massive chunk of what makes up the agency world.

Biddable is the paid ads that you see at the top of a search engine’s search results or it’s the ASOS ad that appears on your Facebook News Feed. It’s a fairly new business but it is booming, and desperately in need of new pay-per-click apprentices that wants to learn about consumer behaviour.

We have twelve new apprenticeship roles in PPC and Biddable at one of the world’s Big Four advertising agencies. Take a look at the opportunities with Omnicom Media Group here. 

What are the benefits of working becoming a pay-per-click apprentice?

It gives you the opportunity to work with massive global brands. All of the worlds largest companies invest lots of money, time and people into developing successful pay-per-click campaigns, in fact, according to The Drum, it’s a $25 billion dollar industry. The channels within analytics marketing have increased rapidly throughout the years and, with new software and technologies being developed constantly, it doesn’t look to be slowing down anytime soon.

Another great benefit of being an apprentice is that you get to work with some of the most innovative and modern marketing tools that are available while still learning on the job. With the way pay-per-click works, it is essential that companies (and especially large ad agencies) have high-tech software to manage all of their campaigns.

New analytical marketers are in short supply, so you’ll have excellent job prospects after your apprenticeship and will be wanted by many top businesses!

What kind of apprenticeships are there available in pay-per-click marketing?

As mentioned before, we have pay-per-click and biddable roles available right now, but there’s also plenty of other specialisms that you can work in:

  • Paid social: understanding what kind of ads would work best on which social media platforms to capture the attention of the right audience
  • Media planning and buying: understanding where ads would work best throughout the web to get exposure to the target audience
  • Programmatic: a new way to buy digital advertising space using specialist software

 What are the requirements for starting an apprenticeship in biddable and pay per click marketing?

The only specific qualification that employers highlight as essential is a good Maths grade at A-Level, which is usually around the A or B mark. Aside from that, what they really want to see is that spark and passion for working in the industry.

They want to see someone that understands the importance of biddable marketing and is eager to learn how it works. The ideal apprentice enjoys looking for patterns in data and finding out what can affect the performance of an ad.

If you don’t know much about the industry, then don’t worry if that spark hasn’t ignited yet. Do some research on what it’s like working in the industry, as well as the exciting new developments that are happening. Look into the different ad agencies that are in your area and you’ll be surprised and shocked to see their impressive client list. You’ll see the kind of campaigns they’ve worked on and start thinking about how you could help be a part of their future ones. Who knows, you might be looking after Adidas’ future PPC campaign?

We’re constantly working with some of the world’s largest agency networks, helping them find their future analytical marketers.

See what live opportunities we have available here.

Top 3 creative jobs you can do an apprenticeship in

The creative industries can have a bit of a bad reputation for being difficult to get into, especially at a junior level. However, apprenticeships are now being widely used by large media companies and global advertising agencies to help them find the young talent they're looking for and in turn enabling creative careers to become more accessible for all. By starting your career with an apprenticeship rather than straight into an entry-level position, it means that you'll have more support, more mentors and more opportunities! So if you're still looking for the below three jobs, why not considering doing them as an apprenticeship instead? 

1. Writer/Blogger

You've always had a passion for writing but you don't want to risk going into an unreliable job like freelancing or becoming an author. It can be isolating, and your income isn't always stable. So what can you do without giving up on your talent of writing? Become a content marketer! Content is the heart of marketing and a huge majority of content is copywriting. Blogging is an important part of content marketing and is crucial to building a company's online presence. As a result, talented copywriters are needed to become great content marketers for the increasing amount of businesses that are focusing their marketing online. 

2. Photo/videographer

Large media companies and advertising agencies are regularly recruiting for content production apprentices to join their creative teams. While your role may not solely focus on photo/videography, you can expect that for some roles it may be a large part of your job whereas for some it may be more subtle like looking after social media accounts. With the market of photographers and videographers so busy it can be difficult to be able to make it a full-time job as opposed to a hobby. However, with a creative apprenticeship, you can still be expected to get involved in taking photos and videos and also editing them while working at exciting big brands and building your network. 

From marketing and creative to data and IT, we have a huge variety of apprenticeships available. Work for fast-moving, cutting-edge employers - see what's roles we're recruiting for right now!

 3. Graphic Designer

If you've always been artistic and enjoy using the Adobe Creative Suite then you'd be perfect as a graphic designer. The fantastic benefit of the content production apprenticeship is that it can apply to a variety of creative disciplines and allows employers to take on apprentices for a number of different job roles. Creative agencies, small and big, are always eager for candidates that are experienced with Adobe Creative Suite, and so if you are then you certainly stand out from the crowd!

It is important to note that apprenticeships aren't just for school leavers, but they are for anyone of any age! As long as you don't already hold qualifications that are higher in the same industry as the apprenticeship you want to do then you can become an apprentice. Times are changing and apprenticeships aren't constricted to just 16-18-year-olds, they're for anyone that wants to learn new skills.

Find out more information about the apprenticeships that are available within the creative industries or see what live opportunities we have available right now.

Guide to apprenticeships: for parents

As a parent, you want to give your child the best start possible in their career. However, with the many changes in the routes available and qualifications required, it may be a little confusing. That’s why we have created a handy guide to take you through one of the many options: apprenticeships.

What is an apprenticeship?

It is a genuine job in which apprentices will receive training, both on the job and by a training provider, such as Creative Pioneers 2. This allows them to earn whilst gaining a nationally recognised NVQ qualification as well as the potential to work towards industry recognised certifications from professional bodies like BCS or CIPD.

What levels are there?

Apprenticeships are now available from Level 2 to degree level and beyond. Your child can apply depending on their attained qualifications and receive a vocational qualification equivalent to academic study.

The following levels are offered:

Intermediate – Level 2 (equivalent to 5 GCSE passes)

Advanced – Level 3 (equivalent to 2 A Level passes)

Higher – Level 4, 5, 6 and 7 (equivalent to a foundation degree and above)

Degree – Level 6 and 7 (equivalent to a Bachelor’s or Master’s degree)

What are the benefits?

Apprenticeships can be an alternative route for young people as opposed to expensive university degrees. With the addition of higher level and degree apprenticeships, apprentices can start their career on the right foot. They can:

  • Earn a salary and paid holiday
  • Have excellent progression opportunities for further study or to climb the ranks within the workplace
  • Have increased future earning potential
  • Attain marked salary increases on finishing their training

Salaries 

The minimum wage for apprentices is £3.50 per hour, but many employers pay more than this. However, the autumn budget has proposed to raise this to £3.70 in April. This is dependent on the sector, region and apprenticeship level e.g. some higher apprenticeships pay up to £500 per week. Read our guide to apprentice salaries here.

Entry requirements 

Apprenticeships are available to anyone over the age of 16, living in England. There are different entry requirements depending on the sector and job.

As Creative Pioneers 2 offer Advanced and Higher level apprenticeships, we require a minimum of 5 GCSEs (or equivalent qualifications) at grade C or above including English and Maths. However individual employers may set their own criteria.

School leaving age 

The Government has stated that all young people must stay in some form of education or training until at least their 18th birthday. This does not necessarily mean staying in school, young people have a choice about how they continue in education or training post-16, which could be through an apprenticeship or traineeship.

How to apply

At any one time, there are up to 28,000 apprenticeship vacancies available online in a variety of careers and industries across England.

If your child is interested in any of the roles available, they can take a look at our jobs board where we post new roles every week. You can find out more information about what our apprenticeship programmes entail here.

A masterclass with the CEO of McCann London, Alex Lubar

On 25th January 2018, we held our very first masterclass for our apprentices at the Institute of Practitioners in Advertising's (IPA) head offices in Belgravia, London. We were very excited to be joined by Alex Lubar, CEO of McCann London who shared his knowledge on how to succeed in advertising as well as share some of his exclusive insights about the industry. 

Introductions

Introducing Alex was Leila Siddiqi, Head of Diversity at the IPA. She gave the apprentices a quick background on the IPA and the work that they are doing to keep the advertising industry as successful as it is through a number of ways, including encouraging a diverse workforce through the Creative Pioneers 2 programme. 

Who is Alex Lubar?

Alex started off the masterclass by giving a background of who he is and how he came up in the industry. He was born in the UK to a French mother and American father and he credits his background with helping him realise the impact that cultural diversity has. 

He went to college in the US and once he graduated went travelling, something else that he deemed as important to his career. He started off working at Rapp Collins, one of the original direct marketing agencies, before moving onto The Ad Store, BBH, Grey and then McCann. In January 2016 he moved over to the UK to run McCann's London office and has been the CEO since.

He explained how advertising used to be run by a homogenous group of people, despite consumers being far from homogenous. In order to try and get your foot in the door, you'd have to know somebody that was already in the industry. Even when you did manage to get a job it would usually be odd jobs like working in the mailroom or as a runner. He highlights how different things are now due to programmes like Creative Pioneers 2, that allow people to be able to get into advertising more democratically and into jobs that are far more interesting and relevant to what they want to do. 

While working his way up he worked a variety of agencies: small, large and even specialist and highly recommended this for those early in their career as it allows them to identify the kind of place that they enjoy working at. 

Who is McCann?

McCann Worldgroup is made up of 24,000 people across the globe that work in multiple disciplines, from media planning and buying to PR and branding. Despite working with some of the world's biggest companies including Coca-Cola and Microsoft, he stressed the importance of keeping the balance of working with 50% big brands and 50% local brands, to ensure they stay in tune with what's happening around them. 

They strive to "help brands play a meaningful role in people's lives" with Alex saying that one of his favourite things about advertising is that he truly believes its a marriage of art and commerce. 

What hitting gold looks like

The masterclass then moved onto him showing some key examples of work done by McCann that made a very real impact on society. 

Campaign #1: How do you equate embarrassment with saving lives?

The first example he showed was for their client Evolve Together, a company that is campaigning for stronger gun control in America, watch the video here. Alex shared that the reason why McCann chose to lighten the serious subject of gun control with a joke about adult toys is that the subject of sex is still a very uncomfortable one for Americans.  

Campaign #2: Creativity can turn a PSA into a #1 iTunes hit

McCann was initially approached by Melbourne's local metro to create a Public Service Annoucement (PSA), as they found that there was an unusual increase in people falling onto train tracks. From there Dumb Ways to Die was created and quickly ran away and became a cultural success, and even became one the most downloaded songs on iTunes and led to McCann creating toys of the characters!

It was such a success that it was then picked up as a PSA for around the world. Watch the full video here. 

Campaign #3: Survival billboard

Microsoft are one of McCann's biggest clients and includes gaming companies like Xbox. The new Lara Croft game was launching soon, and one of the key objectives that was put to McCann's London team was to ensure that the main protagonist wasn't portrayed as the sexualised symbol that she once was, but instead as the powerful and effective figure that she is.

However, when Xbox approached them they stated that they just wanted to do a billboard. So the team had to try and think if there was a more creative way to do this with the limited resources they had, which is how Survival Billboard was born. You can watch the promotional video for the campaign here but it became an epic endurance test that was controlled by the viewers and soon was being talked about around the country. An impressive figure that highlights the effectiveness of Survival Billboard is its dwelling time of 8 minutes, compared to a standard billboard's time of 8 seconds.

His final two examples of great advertising campaigns came from McCann Health India and McCann New York. The Ministry for Public Health in Afghanistan commissioned McCann Health India to create a campaign around the new Immunity Charm they've created, that helps doctors in Afghanistan to keep track of the immunisations that babies have - watch here. 

The final one was for the State Street Global Advisors who wanted to share their commitment to diversity in the US finance industry with the Exchange-Traded Fund (ETF) they've created. Therefore on International Women's Day, the Fearless Girl statue was placed on Wall Street. Quickly she became famous around the globe and has become a permanent statue after a petition was made. You've probably heard of her - watch the video here. 

Ten things Alex believes in:

1. Anyone can be creative - there is always a creative way to solve a problem e.g Elon Musk, the CEO of Tesla, would not usually be seen as creative but now owns an innovative car manufacturer company. 

2. Be a polymath - you should have an understanding of how your whole business works. You don't need to be an expert but getting to grasp how other areas of the company work is important.

3. Travel, move, leave - it's important to travel and experience other cultures in order to build your...

4. ...cultural intelligence! - advertising now focuses on having cultural intelligence as important for good campaigns. Here's the definition:

Cultural intelligence is the capability to relate and work effectively in culturally diverse situations with the avility to create change and inspire in different cultures. 

5. Let the adult and child co-exist - Alex shares that letting the child live within is imperative and its what makes advertising fun.

6. Find mentors - mentors are those that are ahead of you in some way and who you can learn from, with Alex emphasising that his own mentors have made a huge difference to his life and career.

7. Run at problems - by tackling the tougher problems you differentiate yourself faster. You go for something no else would and it inspires confidence and trust. It's important not to be scared of tough problems - no one else has solved the problem so if you don't either then it's not a big deal!

8. Be a hunter - Help identify interesting opportunities. We are often fed the construct of how we behave but you should try and look at new ways of doing things.

9. Out-think, out work, out care - you get what you put in so you need to work hard. Alex explained how young people nowadays have it harder with the democratisation of the working landscape and how its become more global.

10. Be nice - we succeed faster as a collective rather than as individuals so be cordial and nice to another! 

After a few audience questions, the masterclass was over. We spoke to a few of the apprentices who attended afterwards over on our Instagram (@creativepioneersldn) to make sure to check them out! 

How to get a creative apprenticeship

For a long time, many people have thought that to get a secure job in the creative industries relies on sheer luck and becoming the 'one in a million' who actually gets offered the job. Well, that's no longer the case, and the creative industries are trying to shake off this perception by creating accessible ways for people to have a career that is part of the industry. One of the key ways they are doing this is through apprenticeships. Creative apprenticeships were previously few and far between, however, with the new Apprenticeship Standards that have been introduced, there has been extraordinary growth in the number of apprentices starting to work in advertising, media and other creative sectors. 

What are Apprenticeship Standards?

Apprentices use to be on programmes called frameworks, however, frameworks are being slowly phased out and replaced by Apprenticeship Standards. Standards are apprenticeship programmes that can vary in levels, from level 3 that is equivalent to A-Levels to level 7 that is equivalent to a Master's degree. Frameworks taught apprentices general knowledge about the industry but not specific skills that are relevant to actual job roles. This is where Standards come in. Rather than learning bits and pieces about an industry, Standards are now mapped to real jobs, so that once you've finished your apprenticeship, you are ready to start a full-time job immediately. 

We offer a wide spectrum of Apprenticeship Standards, including creative. Find more information about the programmes here.

How can I prepare for a creative apprenticeship before applying?

The fantastic benefit of the creative industries is that grades and qualifications are really not important! Whilst how you could across in interview is key, they are more interested in seeing examples of your work and evidence of your passion for the industry. This is what will determine if the employer wants to take you on or not. So the best way to ensure you successfully get a creative apprenticeship is to prepare well! 

The best way to prepare is to be able to show and prove to employers that you're passionate about the industry through working on your skills. This usually means having a portfolio, usually full of photographs, designs or even videos. Now you may not have a traditional portfolio, but instead a YouTube channel or a successful photography Instagram. It's not how you present your work that will impress employers, but what you're actually presenting. Having a healthy-sized portfolio of evidence before you've even applied will make you stand out from the crowd.

How do I find a creative apprenticeship?

Find an Apprenticeship - the Government's portal is a fantastic tool as it's easy to use, with no ads and no bias. 

Creative Skillset - Creative Skillset works with the UK’s screen-based creative industries to develop skills and talent, from classroom to boardroom.

Hiive - Hiive is described as a professional network for creative people and sometimes have big companies like ITN advertising for apprenticeships. Even if you're not looking to become an apprentice it is a must for those wanting to work in the industry.

What's the process of applying for a creative apprenticeship with Creative Pioneers 2?

1. The application form - fill out the application form that is included in the advert with as much information as possible

2. Assesment centre - if you meet our basic criteria you'll be invited to an assessment centre by one of our Recruitment Consultants

3. Employer interviews - if you pass the assessment centre then we will work with you to find the right roles for you and begin setting up interviews with employers

4. You've got the job!

So now that you know how to get a creative apprenticeship, click here to see what opportunities are available.

 

3 reasons why you should want to work in an agency

Advertising agencies. The quiet force that is behind some big cultural changes and starting a vibrant discussion. They are a real mix of creativity, digitalism, sophisticated analytics and data crunching. In such a buzzing industry that creates a big impact on society, can you even imagine what it would be like working in a place like that? Well now you can find out:

1. It's a fun place to work

Agencies are known for their competitive employee benefits that encourage a strong social environment. Activites like creating sports team, ping-pong, regular bar nights and more, mean that you will quickly get to know your colleagues well. The strong social element is especially important and beneficial for young apprentices, who may be quieter and will find it easier to talk with their peers in a more relaxed environment. You will spend a huge amount of time at work, and so by making strong connections with your colleagues, you will find yourself enjoying your time there a lot more. Another great benefit of working with colleagues you are friendly with means that, as an apprentice who is still learning, you're not afraid to ask questions. You will find that being comfortable enough to ask as many questions as you like will be the biggest source of help and learning.

2. You will work with innovative thought-leaders

Due to the nature of advertising you will find yourself working with, and learning from, those that are incredibly savvy and knowledgeable within their sector. They will have years of experience and plenty of advice to share with you that you simply wouldn't get anywhere else. It's a great opportunity to work alongside those that have worked on global advertising campaigns and learn from them directly. It is also a chance to work with those that are going through the exact same thing as you! Advertising agencies often hire apprentices in cohorts so you will have peers that are a similar age group as you to go through this new experience with you. The advertising space also enjoy rewarding people, so you can expect to work for a multi-award winning agency with people who have won individual awards themselves. 

Aside from the people, you will also be able to work with the latest technologies. You'll be able to get your hands on the slickest design software, or the most intelligent CRM system. Having access to the best tools for your job means that it makes your life easier and the work more enjoyable. 

3. Be a part of a bigger network

A huge majority of the top agencies are part of the Big Four agency networks: Interpublic, WPP, Publicis, and Omnicom. Within these networks lies hundreds (or even thousands) of individual agencies, and so by joining one you automatically join a much bigger company. Agencies actively promote from within and so even though you may start off as an apprentice, in a few years time you can expect to have potentially received multiple promotions. As an existing employee at the company you get easy access to great opportunities that may not have even gone public yet. You'll also be able to do lots of networking that not only benefits your career now but also your future - you never know where your career will take you!

But how?

By now you should be wanting to work in an advertising agency, but the next question is how? Well we have the answer! If you are looking to start your career in an agency, whether that be on the creative or the data side, you can with an apprenticeship. Get rid of the idea that apprenticeships are limited to just the manual trades, more and more people are starting their digital/creative/IT careers with industry-leading programmes. If you have the passion and interest to work in the industry of your choice, then becoming an apprentice is a no-brainer. Unlike if you were to dive straight into the deep end by going into an entry-level job immediately, as an apprentice you will be mentored and supported to maximise your learning potential. 

Find out more about what the apprenticeships available in the advertising industry entail here, or hear from apprentices are working in agencies here

 

What apprenticeships can 16-18 year olds apply for?

Apprenticeships are ideal for school or college leavers that are looking for an alternative way to continue their education. Level 3 apprenticeships, also known as advanced apprenticeships, are the most popular choice for teenagers that have just come out of full-time education. The level 3 qualification is equivalent to A-Levels, but with Creative Pioneers 2 with nearly every programme we offer, you also gain at least one additional vendor certification. These extra qualifications are industry-recognised and are usually a big selling point for candidates that are considering starting an apprenticeship.  

What apprenticeships would be good for 16-18-year-olds? 

At Creative Pioneers 2 here’s what would be suitable for school/college leavers: 

  • Level 3 Digital Marketer 
  • Level 3 Junior Content Producer 
  • Level 3 IT Infrastructure Technician 
  • Level 3 Assistant Accountant 

What the benefits of doing an apprenticeship as a young person? 

It offers those that don’t enjoy sitting in a classroom all day but would rather get hands-on and get stuck in. An apprenticeship means that a young person can start learning life and work skills while earning a salary and gaining a qualification – all at the same time. It’s shocking how much a teenager can grow and how quickly they pick things up within the space of just over a year. An apprentice’s list of responsibilities can double during the time of their apprenticeship, and once they’ve successfully finished the programme they easily slot into a permanent job role. In 2015, 131,400 under 19-year-olds started an apprenticeship, with 89% of apprentices being satisfied with their apprenticeship.  

Do I need any previous qualifications to start an apprenticeship? 

We ideally like candidates to have five GCSE’s (or equivalent) at grade C (or 4) and above. It’s essential that our candidates have an English and Maths GCSE at grade C or above, and you may be required to take a functional skills exam if you don’t have an IT GCSE.  

Employers sometimes ask for specific qualifications which will be outlined in the apprenticeship vacancy advert.  

What happens after I’ve finished my apprenticeship? 

Nearly all of our apprentices are offered a full-time job by their employer once they’ve finished their apprenticeship. In their eyes, they’ve invested over a year’s worth of their time into you and have seen you grow into a role. If you’re not offered a job then we will help you find another one, so it’s important to have that conversation with your line manager early on so you are prepared for what’s going to happen once you’re no longer an apprentice.  

There’s also the option to progress onto a higher apprenticeship, find out more about level 4 and above apprenticeship programmes.  It’s a great way to continue your education while still working and helps with your career progression. 

Sounds like something you might be interested in? 

Every week we add new apprenticeship opportunities in a variety of roles in the digital, IT, creative and finance industries. See what live jobs we have at the moment, apply for a role and kick-start your career! 

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5 job vacancies you can do an apprenticeship

When you decide that you no longer want to be in full-time education, or you want to start your career, you may jump straight to looking for entry-level job vacancies. However, even junior roles can require at least one year’s experience in the industry. So what do you do if you haven’t even started your career yet? An apprenticeship is your answer. It’s a fantastic middle ground between being in a full-time job while also learning and having lots of support behind you.

So before you start scrolling through pages and pages of job vacancies, why not consider doing their apprenticeship counterpart?

Marketing Executive

Plenty of our apprenticeship roles are in the marketing industry and lead up to becoming a Marketing Executive or similar role. Hundreds of employers are currently looking for Marketing Execs to join them, just typing it into Indeed pulls up 8391 job vacancies currently live (at the time of writing).  Roles are typically very competitive and employers mainly look for your passion and knowledge of the industry. By doing an apprenticeship you will have already gained a year’s experience, a full-time job with your company and, if it’s a marketing apprenticeship with us, three qualifications.

IT Support

Starting out your IT career with a job in a tech support team can be extremely beneficial and allows you to gain a large amount of exposure to different parts of technology. When fixing and solving IT issues you gain a better understanding of software and devices and can explore their different functionalities. By doing an IT support apprenticeship (the programme is called IT Infrastructure Technician) not only can you gain CompTIA and Microsoft qualifications, but it’s also the perfect stepping stone to doing a level 4 programme and become specialised in a specific area like Network Engineering.

Every week we post new apprenticeship opportunities in a variety of sectors including marketing and IT, you can see what is currently available here. 

Content Creator/Photographer/Content Writer… essentially anything creative

The creative sector used to be notoriously difficult to have a career in, but the growing number of creative apprenticeship programmes means that’s no longer the case. They have given artistic young people the opportunity to follow their passion and to not be afraid to go against the norm and have a creative job. This industry is probably one of the most famous ‘no degrees needed’ industries where it’s truly based on your talent, work experience and perseverance. As an apprentice, you will already begin working on your portfolio while networking and making valuable connections.

Assistant Accountant

Due to the nature of the work, with accountancy its essential you have correct training and qualifications. For a long time, young people often thought that this had to be done through a degree, but that’s not the case. If you’re looking to start your accountancy career then there are quite a few adult education courses, like AAT, that are now part of financial apprenticeships. As an apprentice, you will be working full-time in a finance role with an employer who is completely on-board and in tune with your training.

Software/Web Developer

Software and web development jobs are constantly changing to keep up with the latest software and platform releases. A big positive about wanting a career in software/web development is that it can be quite easy for you to start. Self-taught learning makes up a big aspect of the requirements of entry-level roles, like knowing how to code or build websites. An apprenticeship can help you work on those skills and gain exposure to even more technology while gaining mentors that have worked in the industry for years.

So why is an apprenticeship right for you? 

For young people that have just left school or college, it can be nerve-wracking entering the working world. Apprenticeships are often seen as a way to ease the transition and make it less intimidating. Apprentices aren’t expected to know how to carry out all the responsibilities of the full-time job straight away but are given plenty of support and guidance to help them reach that point at the end of the apprenticeship.

If you’re 16-18 years old then find out what apprenticeships are right for you, or browse all of our live apprenticeship roles and see if anything takes your fancy. 

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How becoming a PPC apprentice accelerates your career

If you’re someone that’s always been talented at Maths but the idea of having a sole data, Excel spreadsheet and a numbers-focused job doesn’t appeal, have you ever thought about doing an apprenticeship in analytics marketing? It can often be overlooked in the creative industries that analytical people are needed to provide insights on how advertising and marketing campaigns perform.

Behind some of the country’s most famous adverts, there are teams of people that are constantly analysing how it’s performing, how changes have affected its performance and what changes needed to be made to improve the outcome. Every action marketers and advertisers take is based on the numerical evidence that proves it’s the right move to take.

I’m great with numbers but also want to work somewhere creative, what’s available for me?

Due to the misconceptions that only creatives can work in the creative industry, advertising agencies are consistently looking for analytical people to join their exciting teams. Biddable is a new umbrella term for any type of media that’s shown to the user through a bidding process, and it’s a massive chunk of what makes up the agency world.

Biddable is the paid ads that you see at the top of a search engine’s search results or it’s the ASOS ad that appears on your Facebook News Feed. It’s a fairly new business but it is booming, and desperately in need of new pay-per-click apprentices that wants to learn about consumer behaviour.

We have twelve new apprenticeship roles in PPC and Biddable at one of the world’s Big Four advertising agencies. Take a look at the opportunities with Omnicom Media Group here. 

What are the benefits of working becoming a pay-per-click apprentice?

It gives you the opportunity to work with massive global brands. All of the worlds largest companies invest lots of money, time and people into developing successful pay-per-click campaigns, in fact, according to The Drum, it’s a $25 billion dollar industry. The channels within analytics marketing have increased rapidly throughout the years and, with new software and technologies being developed constantly, it doesn’t look to be slowing down anytime soon.

Another great benefit of being an apprentice is that you get to work with some of the most innovative and modern marketing tools that are available while still learning on the job. With the way pay-per-click works, it is essential that companies (and especially large ad agencies) have high-tech software to manage all of their campaigns.

New analytical marketers are in short supply, so you’ll have excellent job prospects after your apprenticeship and will be wanted by many top businesses!

What kind of apprenticeships are there available in pay-per-click marketing?

As mentioned before, we have pay-per-click and biddable roles available right now, but there’s also plenty of other specialisms that you can work in:

  • Paid social: understanding what kind of ads would work best on which social media platforms to capture the attention of the right audience
  • Media planning and buying: understanding where ads would work best throughout the web to get exposure to the target audience
  • Programmatic: a new way to buy digital advertising space using specialist software

 What are the requirements for starting an apprenticeship in biddable and pay per click marketing?

The only specific qualification that employers highlight as essential is a good Maths grade at A-Level, which is usually around the A or B mark. Aside from that, what they really want to see is that spark and passion for working in the industry.

They want to see someone that understands the importance of biddable marketing and is eager to learn how it works. The ideal apprentice enjoys looking for patterns in data and finding out what can affect the performance of an ad.

If you don’t know much about the industry, then don’t worry if that spark hasn’t ignited yet. Do some research on what it’s like working in the industry, as well as the exciting new developments that are happening. Look into the different ad agencies that are in your area and you’ll be surprised and shocked to see their impressive client list. You’ll see the kind of campaigns they’ve worked on and start thinking about how you could help be a part of their future ones. Who knows, you might be looking after Adidas’ future PPC campaign?

We’re constantly working with some of the world’s largest agency networks, helping them find their future analytical marketers.

See what live opportunities we have available here.

          10 tech skills you need as a digital marketer

Digital marketing is undoubtedly a hybrid discipline – it requires a combination of marketing knowledge and web-tech know-how. You need to nail both categories to really succeed or at least know how to collaborate with those who understand what you do not.

If you can’t check off everything in this list, you have homework to do. But the execution is what matters. If you can’t execute, you aren’t a digital marketer, yet. If you’re going to execute, you must be able to:

  1. Write a blog post in code view, not WYSIWYG mode. That is the bare minimum. You should be able to code and launch a responsive web page that won’t make bunnies cry.

  2. Resize and compress an image using the right file format. Uploading a bandwidth-hogging kitten PNG doesn’t count.

  3. Explain the difference between a session, a unique visitor and a page view. Never, ever use the word “hit” in a serious meeting.

  4. Explain the difference between log file analysis and JavaScript-based analytics, and what it takes to do both.

  5. Explain how HTML, CSS and JavaScript fit together. You don’t need to be a master designer. Just know what they mean.

  6. Move a file from one computer to another without dragging and dropping, using e-mail or exposing that file to the entire planet. Secure FTP.

  7. Sketch out what happens between a click on a link and final delivery of the target page, from browser to server and back again.

  8. Pick a language. Create a form, accept input and show the result three times on submit. To do that, you have to learn variables, templating, forms and loops.

  9. Explain the work that goes into creating and launching good code, and the resources required to build and maintain a website.

  10. Explain server response codes. 200. 301. 302. 404. 500. Learn to speak Server.

If you can check all these, off, excellent. If not, start filling the gaps. You get to learn new gadgetry. It is fun. Once you learn it, no one can shove you off the swings on the playground. There is no such thing as a purely strategic digital marketer. Marketing strategy only matters if you execute. These skills are how you execute or manage a team that does.

Ready to put it all into action? See what digital marketing apprenticeships we're looking for here. 

Are apprenticeships a better option than going to university?

There has been an ongoing debate about which option is better: apprenticeships or university. With the introduction of the Apprenticeship Levy and the shift from frameworks to standards, apprenticeships are now seen as an equal alternative to university. However, choosing your next educational move requires careful consideration, and both present a great opportunity for you to further yourself.

It’s no secret however that there is still a slight stigma attached to apprenticeships, with most people seeing it as something that is for people who aren't academic enough for university. Some still think you can only become an apprentice plumber or builder!  You may be surprised at the scope of apprenticeships on offer, they are no longer dominated by manual trades but span from across areas such as IT, accountancy, law, media and marketing. The Government has pledged to increase this list even further with 3 million apprenticeships to be introduced by 2020 and over 100 apprenticeship standards still in development. While universities have a lot to offer, the method of learning and the environment you are in may well make an apprenticeship be a better option for you. 

One of the biggest reasons people are looking to apprenticeships instead of university as their post 16/18 choice is the fact that it won’t cost them a penny, and they will actually earn while they learn. With tuition fees costing £9000 a year and the additional living expenses, students expect to leave university up to £50,000 in debt - not something that is feasible for a lot of people. The option of working for a well-established company while doing something you love and earning a good wage is slowly becoming more and more popular. The levy means that companies such as Google, Facebook, John Lewis and many others are forced to invest in apprenticeships, meaning there is much more opportunity out there.

The university vs apprenticeship debate will always cause controversy and there will always be arguments for both sides. I went to university myself but looking back I think: was the debt I am now in worth it? Maybe not, perhaps if I knew now what I did about apprenticeships I may have gone down a different path. While some jobs require university study and a degree, you'd be surprised at the amount that doesn't, in fact soon enough you will even be able to become a teacher through an apprenticeship. However, if you’re like me and went to university because it was the norm rather than because the career I wanted required a degree, I think it’s worth exploring other options such as apprenticeships.

Why not see what apprenticeship opportunities we have available now?

How I started my creative career with an apprenticeship

We spoke to Ryan, a recently completed apprentice who works at GroupM as a Creative Project Executive. He shares his story of how he started his creative career with a Creative Pioneers apprenticeship and has some advice for those considering becoming an apprentice...

What’s your favourite part of your job?

This is a hard question to answer, because the list is endless! For me, it’s hard to say that there’s one aspect of my role I favour over the rest, but one of the things I love most the fact that everything I have created myself from the offset has been valued and has made a difference from day one. At the very beginning as a Creative & Social Apprentice here at GroupM University, my work was put out front, defining our look to the rest of the business, firstly in the form of communications designed by myself pushed to all GroupM, Xaxis and Greenhouse staff here at our London office in print, digital and email formats.

I remember the feeling when my first digital creative went live on our large screens: seeing so many people look at work I had produced in the early days of my apprenticeship was a great feeling and being able to see tangible improvement month on month myself gave me a push to do the best job I could, building on the experience to create better materials at every opportunity. There has always been the right mixture of help and support from my team and independent input from myself, which has helped me develop skills in the best way possible.

This leads up to the end of my apprenticeship and being taken on permanently, where recently I have completed video projects that have been used publicly, designed iconography which is used on the homepage of our website, and designed various print material, from workshop booklets to posters and leaflets which are pushed out to thousands of GroupM and agency staff.

What important responsibilities do you have in your job?

One of the bigger projects that was developed by myself over the course of my apprenticeship was a video to entice young people to learn more about the media industry and GroupM in particular, working with our head of Future Talent to promote future apprenticeship programmes, graduate schemes and executive roles.

Throughout my apprenticeship, I’ve been given projects that are solely owned by myself, from the initial idea generation and conception, to the finished product being uploaded, published or printed. One of the bigger responsibilities I’ve had as part of my apprenticeship has been managing our digital and print comms, that goes out to 5000 people across our agencies to promote training that GroupM University will be offering each month.

Creative-wise, I feel my opinion has always been valued and important in conversations we’ve had, either as a full team or just the creative team. One of the most recent projects I have completed was a ‘Pitch Pack’ which explains what exactly GroupM University offers to the wider business, our different pathways and courses staff can undertake, in the form of an animated video, PDF handouts and deck.

What’s been the highlight of your apprenticeship?

There’s been a lot of highlights. But looking back, obviously one of the biggest highlights for me is being taken on as an executive here. When I started out and set a plan with my assessor, this was one of my main goals, to gain the experience necessary to take the next step and get a permanent role here, so when that happened I couldn’t have been happier.

What would you say to someone considering a Creative Pioneers2 apprenticeship?

Go for it. If you have found a role that involves what you enjoy then apply, what have you got to lose?

What’s like working with Creative Pioneers2 as an apprentice?

It’s been great, with there being two sides to the qualification there’s a huge amount of valuable knowledge and experience to pick up along the way. The course also supported my personal development. With there being set goals in place at certain times and regular catch-ups with your assessor, it’s really easy to see your progress and know what you’re working to next. It doesn’t take away from your day to day work, it entwines both perfectly, so you’re gaining on-the-job, real experience, as well as building on your wider knowledge one day a week. In my case, this was in the office, where I was able to ask other team members of their own experience if I had a query, or get in touch with my assessor – who was always a great help.

 Overall, I could never have foreseen myself being in this position a year ago. With the experience I have had here at GroupM and the projects I have undertaken, to the knowledge I have gained with Creative Pioneers2, I feel equipped to go to the next level in creative projects and can’t wait to see what comes next!

IPG Mediabrands - London's best new large apprentice employer

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A massive congratulations is in order for IPG Mediabrands, who are the regional winners of Best Newcomer Large Employer at the National Apprenticeship (NAS) Awards 2017. Another big win of the night was IPG’s very own ex- Arch apprentice Gemma Appleford, who was Highly Commended for Advanced Apprentice of the Year in London. The NAS Awards highlight the fantastic work employers put into creating meaningful and impactful apprenticeship schemes, as well as apprentices that have shown exceptional talent and enthusiasm.

IPG Mediabrands has been investing in apprentices for years and provides them with an exceptional apprenticeship experience. We consider them an excellent example of an apprentice employer and think it’s much overdue recognition. We’re proud of the relationship we have with them and look forward to the future! A great example of how talent can flourish at IPG is Gemma Appleford, who from the start impressed her line manager, her team and us. She recently spoke to senior decision makers from global brands like Burberry, Karen Millen, Worldpay and more about why they should hire apprentices. Everyone that attended was very impressed and expressed that she was one of the highlights of the evening.

Sarah Mitchell, Senior Talent Acquisition Manager at IPG Mediabrands on becoming regional winners at the NAS Awards and now through to the national finals:

“Gemma and I wanted to say a massive thanks! This process was new to us and it was the first award we had both ever entered and your external support meant a great deal!

Big thanks to the amazing our Account Manager, Anita, for being there throughout the whole process and even meeting me in Kings Cross on her lunch break and birthday while in her busy schedule to read over mine and Gemma’s first drafts, all the advice you gave me was amazing and we took it on board. Anita has been a superstar over the last few months, both with this award and her apprenticeship work – she rocks!

So thanks for being supportive and we look forward to working even more closely with you in the future!”

Find out how we helped IPG Mediabrands become an award-winning apprentice employer by getting in touch today.

It's not who you know it's what you know!

 

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Creative Pioneers 2 (CP2) recently appeared at ‘What Career Live?’, an event specifically for school leavers deciding on what path to take next. We were thrilled to meet great young people; all enthusiastic, inquisitive and eager to hear about their future choices.

Interestingly, a lot of the young people we spoke to were not aware that apprenticeships offer a fantastic route into the advertising and creative industry, a traditionally tough industry to break into.

Here at CP2 we are the exclusive provider of apprenticeships to the Institute of Practitioners in Advertising, the trade body and professional institute for the UK's advertising, media and marketing communications industry. That means we have exclusive access to over 260 of the UK's largest media and creative agencies.  We help them find amazing, diverse talent through apprenticeships… and we’re only just scratching the surface!

There are hundreds of creative roles out there for some of the coolest companies around just waiting for somebody like you. As well as doing something you love for some of the world’s most famous brands, you’ll be learning and earning while gathering skills and knowledge to propel your career. Apprenticeship courses available with Creative Pioneers 2 range from content production, digital marketing to IT.

So if you have a real passion for advertising & media and have that creative spark that sets you apart, you could be perfect for a Creative Pioneers 2 apprenticeship. Explore some of the fantastic roles we have available here.

Congratulations Dentsu Aegis and their apprentices!

It's an exciting time for 20 of our Creative Pioneers, who have recently started at Dentsu Aegis Network! After fierce competition, it was narrowed down to 20 data, marketing and creative superstars, all of whom blew us away. Not only will they be a part of Creative Pioneers, but they will also be a part of DAN's very own dedicated apprenticeship scheme that is guaranteed to provide the apprentices with the best start in their digital career. Being a part of the fantastic and vast network that DAN is, means that our apprentices are in the best possible place to grow as part of the company. 

Congratulations and well done to Haala, Joseph, Lia, Francesca Felipe, Ellie, Alfie, Anthony, Jamie, Sameer, Nikita, Anya, Stacey, Adie, Naomi, Ibrahim, Harvey, Oliver and Thomas! 

Hayley George, our Recruitment Consultant who worked closely with the candidates and DAN said: 

“What a great experience it was recruiting 20 new apprentices to join the Dentsu Aegis Network. Challenging at times, but with the help of James and Leon from Dentsu Aegis everything came together. We held 3 great assessment centres where we saw some amazingly talented candidates, making the final decision a tough one. I’m so pleased with the end result. Well done everyone and I can’t wait to see where this takes you!”

Bristol apprenticeships

Once you know which job you want and how much you can get paid, you can make plans towards getting an apprenticeship. With the following tips about how to select and get an apprenticeship in Bristol, kick-start start your career and gain the skills you need to get ahead.

Understanding the benefits of apprenticeships in Bristol

Apprenticeships in Bristol offer individuals the opportunity to learn as they earn. It’s extremely difficult for many people just beginning their careers to enjoy all that Bristol has to offer. Not everyone was drawn to academic study at the start of their career. With education being the cause of increasing student debt, traditional university study is not always a sensible option. Apprenticeships offer the ideal solution to this problem.

By becoming an apprentice, you can earn money while you learn the skills you need to do the job you want. You can start learning in your chosen working environment with a range of different apprenticeship jobs. Learning through doing is the focus of any apprenticeship. If you are someone with a “hands-on” approach, you are likely to find the ideal placement. Of course, you will need to decide which apprenticeships in Bristol are going to fit your interests and talents in order to make your selection. Let an employer know where your passion lies to win their attention.

Which apprenticeship?

In order to get ahead, you will need to choose which direction you want your career to take. By browsing through the Bristol apprenticeships on offer, you can take your time to decide where to start working life.

You may find it useful to consider the following questions while you are making your choice:

  • What are my best personal qualities?

  • Where do my interests lie?

  • What did I most enjoy about my work experience?

  • What do I hope to achieve?

  • How much do I want to earn?

If you’re still not sure which career path to follow, speak to an adviser. You can also take part in online tests to help you to find out which role you are most suited to. The most important thing you need to remember is: you have to enjoy what you do. Therefore, it’s worth taking the time to consider where you want to spend the next few years of your career. As there are many apprenticeships in Bristol available to choose from, having a career plan can help you to ensure you make the right choice.

Making a career plan

With the right plan, you will be able to decide which apprenticeship jobs are most suited to your interests, qualities, and character. Employers offering apprenticeships search for candidates who are most suited to the position they have available. You can show you are the right person for the job by structuring and following your career plan. Having a solid plan allows you to take steps towards achieving your career goals. As you complete each step of your plan, you can amend your list as you go by crossing off your completed objectives. This allows you to track your progress towards your career goal.

Objectives for your apprenticeships search:

  • Decide on your career path

  • Structure your CV

  • Talk through your ideas with an advisor, a friend or teacher

  • Find a suitable employer

  • Decide where you want to stay (if you don’t already live in Bristol)

  • Prepare a cover letter

  • Get a free placement

Get an apprenticeship in Bristol, and you will be well on your way to success in your ideal profession. Learn from experts with the experience to give you the training you need while you earn.

The best apprenticeships in Bristol

You can earn fantastic salaries starting from £17,500 at such an early stage of your career. This is a great incentive to start planning ahead if you’re still making up your mind which career path to follow. Have a look at the current Creative Pioneers2 apprenticeship job boards to see what you can earn now. Currently, rates will vary with the career selection.

Media apprenticeships

Creative Pioneers2 offers a range of exciting roles in advertising, creative and digital media in LondonManchesterBristolBirmingham, Newcastle and North East, with dozens of roles available at any time. Creative Pioneers2’s Production apprentices work in global companies, like Innocent, Dentsu Aegis, Panasonic, Tribal Worldwide and Omnicom as well as companies, large, medium and small in London, Manchester, Bristol, Birmingham, Newcastle and North Easts’ booming creative, advertising and digital media sectors, who see Creative Pioneers2 as the provider of their apprenticeships.

Media Apprentices undertake entryentry-levels in content creation, film, photography, editing - almost anything! At the same time as getting that all-important first job in their media career, our apprentices also work towards a Junior Content Producer or Digital Marketer apprenticeship qualification at Level 3.

Have a look at our current vacancies and see what our apprentices are like for yourself.

Why you should want to work in advertising

Advertising. It can seem like a big scary industry, full of swanky offices and lots of important people walking around very quickly in expensive suits. However, it only seems like that to people that have never actually worked in advertising. In reality, advertising agencies can be some of the most fun, creative, exhilarating and interesting places to work.

Working in advertising gives you the chance to change the world. It sounds like an exaggeration but it’s not! You could be a part of the next viral, global campaign. Who knows, you might think of the next Just Do It tagline, or help design the next John Lewis Christmas television ad. Having a career in advertising gives you the opportunity to reach people sitting at home, waiting for the bus or watching a video on YouTube. You’ll be able to connect with people at all times of the day, whether that be making them chuckle with a funny slogan or adding value to your clients business. You help create a gateway between your client and their customers that is invaluable.

To work on international campaigns, you’ll need to work for an agency. So what’s life like at an agency? It can be pretty great actually, especially as an apprentice. You’ll be a part of a young industry, with the average AdLander being 34 years old. You could even become the CEO in 15 years, or start your own agency. The largest agencies are huge networks, meaning that the career opportunities are certainly endless. You can expect the environment to be diverse, modern and stylish with open workspaces and flexible working hours. There’s often a relaxed dress code and great employee benefits like fun games and an active social life.

Do you want to see first-hand what it’s like working for an advertising agency? Over 50 IPA agencies are opening their doors for aspiring AdLanders to see what life could be like for them in advertising.

Or see what apprenticeships we have live right now. 

Congratulations Lewis!

Well done to ex-Creative Pioneer Lewis, who is pleased to announce he has been promoted to Senior Creative & Digital Media Executive at the IPA. Everyone at Creative Pioneers 2 and the IPA are thrilled with the fantastic work he has done. 

Below is what he had to say:

"Working on Creative Pioneers with the IPA for my third year has been so transformative for both myself and the apprenticeship programme. It has been and continues to be a joy to be a part of helping others, like me, find their dream career within the advertising industry and beyond.

When I first applied for an apprenticeship, back in 2014, I never thought that 3 years on I would still be working in such a fun and dynamic industry.

Having an apprenticeship gave me the solid foundation I needed to start kick start my career. From the on-the-job learning, the great support network, to the ability to share experiences with my fellow apprentices, everything was set up to ensure that I succeeded in my apprenticeship journey.

If you're thinking about applying for an apprenticeship, don't hesitate. If I can do it, you can too!'

View our current vacancies here. 

Creative Pioneers for Adweek

Since its inception in 2012, Creative Pioneers has provided over 250 opportunities. Hear from past and current apprentices to find out more about their journey.

What does your role involve?

Benita, Weber Shandwick: My role is Digital Account Executive so my daily responsibilities include moderation of clients social channels, contributing to creative brainstorms for campaigns etc. 

Christiana, FCB Inferno: I am Junior Strategist. When we get a business proposition, business deal or new brief my role is to understand the consumer, their mindset, what they need. Essentially understanding human nature.

Kit: My role is pay-per-click, so I help to optimise clients websites to appear at the top of search browsers.

How did you discover Creative Pioneers, and what were you doing at the time?

Benita: I read about it online and through the Metro

Ellie: I found it online through the National Apprenticeship website. There were loads of advertising apprenticeships but all the best ones seem to be through Creative Pioneers, so I researched into it further.

Lucy, Mindshare: I actually got on the train to go to college and saw an advert in the Metro that said ‘if you’re creative and you want to be in a creative industry then apply here’. So I thought why not!

Yasmin, MEC: I was pretty sure I didn’t want to go to university and I started looking up apprenticeships. I had applied for a few things and then one day I saw the ad on the Metro and it just clicked, so decided to go with that.

Describe your experience of being a Creative Pioneer

Kit: Exhilarating, exciting challenging

Kieran: Dynamic, aspirational and inspirational

Ngoni: It’s challenging, exciting and cool!

Yasmin: I would say that the Creative Pioneers Challenge has been inspiring, demanding and definitely life-changing. 

What advice would you give to new school-leavers?

Christiana: Definitely figure out what you want to do and see if you can do it through an apprenticeship

Kieran: there’s nothing worse than coming into a job and you don't know what you’re doing and you're too scared to ask, but apprenticeships provide that platform where you’re there to learn so it’s a really positive scheme.

Yasmin: My advice to school-leavers who are considering an apprenticeship is to just go for it - even if you don’t think you have the experience and knowledge you need. I don’t think that’s what the employers are looking for. I didn't have any experience when I started, they’re just looking for someone with enthusiasm and the right attitude to just get stuck in and learn. 

Apprenticeships in the Midlands

Once you know which job you want and how much you can get paid, you can make plans towards getting an apprenticeship. With the following tips about how to select and get an apprenticeship in the Midlands, kick-startck start your career and gain the skills you need to get ahead.

Understanding the benefits of apprenticeships in the Midlands

Apprenticeships in the Midlands offer individuals the opportunity to learn as they earn. It’s extremely difficult for many people just beginning their careers to enjoy all that the Midlands has to offer. Not everyone was drawn to academic study at the start of their career. With education being the cause of increasing student debt, traditional university study is not always a sensible option. Apprenticeships offer the ideal solution to this problem.

By becoming an apprentice, you can earn money while you learn the skills you need to do the job you want. You can start learning in your chosen working environment with a range of different apprenticeship jobs. Learning through doing is the focus of any apprenticeship. If you are someone with a “hands on” approach, you are likely to find the ideal placement. Of course, you will need to decide which apprenticeships in the Midlands are going to fit your interests and talents in order to make your selection. Let an employer know where your passion lies to win their attention.

Which apprenticeship?

In order to get ahead, you will need to choose which direction you want your career to take. By browsing through the Midland apprenticeships on offer, you can take your time to decide where to start working life.

You may find it useful to consider the following questions while you are making your choice:

  • What are my best personal qualities?

  • Where do my interests lie?

  • What did I most enjoy about my work experience?

  • What do I hope to achieve?

  • How much do I want to earn?

If you’re still not sure which career path to follow, speak to an adviser. You can also take part in online tests to help you to find out which role you are most suited to. The most important thing you need to remember is: you have to enjoy what you do. Therefore, it’s worth taking the time to consider where you want to spend the next few years of your career. As there are many apprenticeships in the Midlands available to choose from, having a career plan can help you to ensure you make the right choice.

Making a career plan

With the right plan, you will be able to decide which apprenticeship jobs are most suited to your interests, qualities, and character. Employers offering apprenticeships search for candidates who are most suited to the position they have available. You can show you are the right person for the job by structuring and following your career plan. Having a solid plan allows you to take steps towards achieving your career goals. As you complete each step of your plan, you can amend your list as you go by crossing off your completed objectives. This allows you to track your progress towards your career goal.

Objectives for your apprenticeships search:

  • Decide on your career path

  • Structure your CV

  • Talk through your ideas with an advisor, a friend or teacher

  • Find a suitable employer

  • Decide where you want to stay (if you don’t already live in the Midlands)

  • Prepare a cover letter

  • Get a free placement

Get an apprenticeship in the Midlands, and you will be well on your way to success in your ideal profession. Learn from experts with the experience to give you the training you need while you earn.

The best apprenticeships in the Midlands

You can earn fantastic salaries starting from £17,500 at such an early stage of your career. This is a great incentive to start planning ahead if you’re still making up your mind which career path to follow. Have a look at the current Creative Pioneers2 apprenticeship job boards to see what you can earn now. Currently, rates will vary with the career selection.

Production apprenticeships

Creative Pioneers2 offers a range of exciting roles in advertising, creative and digital media in LondonManchesterBristolBirmingham, Newcastle and North East, with dozens of roles available at any time. Creative Pioneers2’s Production apprentices work in global companies, like Innocent, Dentsu Aegis, Panasonic, Tribal Worldwide and Omnicom as well as companies, large, medium and small in London, Manchester, Bristol, Birmingham, Newcastle and North Easts’ booming creative, advertising and digital media sectors, who see Creative Pioneers2 as the provider of their apprenticeships.

Production Apprentices undertake entry level roles in content creation, film and photography. At the same time as getting that all important first job in their production career, our apprentices also work towards a Junior Content Producer apprenticeship qualification at Level 3.

Have a look at our current vacancies and see what our apprentices are like for yourself.

Leeds apprenticeships

Once you know which job you want and how much you can get paid, you can make plans towards getting an apprenticeship. With the following tips about how to select and get an apprenticeship in Leeds, you can kick start your career and gain the skills you need to get ahead.

Understanding the benefits of Leeds apprenticeships

Leeds apprenticeships offer individuals the opportunity to learn as they earn. It’s extremely difficult for many people just beginning their careers to enjoy all that Leeds has to offer. Not everyone was drawn to academic study at the start of their career. With education being the cause of increasing student debt, traditional university study is not always a sensible option. Apprenticeships offer the ideal solution to this problem.

By becoming an apprentice, you can earn money while you learn the skills you need to do the job you want. You can start learning in your chosen working environment with a range of different apprenticeship jobs. Learning through doing is the focus of any apprenticeship. If you are someone with a “hands on” approach, you are likely to find the ideal placement. Of course, you will need to decide which apprenticeships in Leeds are going to fit your interests and talents in order to make your selection. Let an employer know where your passion lies to win their attention.

Which apprenticeship?

In order to get ahead, you will need to choose which direction you want your career to take. By browsing through the Leeds apprenticeships on offer, you can take your time to decide where to start working life.

You may find it useful to consider the following questions while you are making your choice:

  • What are my best personal qualities?
  • Where do my interests lie?
  • What did I most enjoy about my work experience?
  • What do I hope to achieve?
  • How much do I want to earn?

If you’re still not sure which career path to follow, speak to an adviser. You can also take part in online tests to help you to find out which role you are most suited to. The most important thing you need to remember is: you have to enjoy what you do. Therefore, it’s worth taking the time to consider where you want to spend the next few years of your career. As there are many apprenticeships in Leeds available to choose from, having a career plan can help you to ensure you make the right choice.

Making a career plan

With the right plan, you will be able to decide which apprenticeship jobs are most suited to your interests, qualities and character. Employers offering apprenticeships search for candidates who are most suited to the position they have available. You can show you are the right person for the job by structuring and following your career plan. Having a solid plan allows you to take steps towards achieving your career goals. As you complete each step of your plan, you can amend your list as you go by crossing off your completed objectives. This allows you to track your progress towards your career goal.

Objectives for your apprenticeships search:

  • Decide on your career path
  • Structure your CV
  • Talk through your ideas with an advisor, a friend or teacher
  • Find a suitable employer
  • Decide where you want to stay (if you don’t already live in Leeds)
  • Prepare a cover letter
  • Get a free placement

Get an apprenticeship in Leeds, and you will be well on your way to success in your ideal profession. Learn from experts with the experience to give you the training you need while you earn.

The best apprenticeships in Leeds

You can earn fantastic salaries starting from £17,500 at such an early stage of your career. This is a great incentive to start planning ahead if you’re still making up your mind which career path to follow. Have a look at the current Creative Pioneers 2 Leeds apprenticeship Job Boards to see what you can earn now. Currently, rates will vary with the career selection.

Agency of the Month: adam&eveDDB

Who is adam&eveDDB?

adam&eveDDB are a unique communications company that is made up of people that specialise in advertising, design, digital, technical, social media and direct. They’re part of the DDB Worldwide Communications Group, which is the largest and most influential advertising and marketing services global network in the world and, according to Advertising Age, is most frequently ranked as the most awarded agency in the world. In essence, they know their stuff!

Why should you want to work for adam&eveDDB?

By working at adam&eveDDB you will have the opportunity to be part of a vast network that spans across 200 offices in over 90 countries. It’s guaranteed that you will be given opportunities that are like nothing you’ve experienced before. adam&eveDDB are committed to making work an enjoyable place for their employees, with great staff perks and benefits.

Notable clients?

Sky Sports, McCain, Volkswagen, John Lewis (including the Buster the Boxer Christmas TV ad), Skittles, H&M, Harvey Nichols are just to name a few.

Who haven’t they worked with?

Apply for the adam&eveDDB Account Management apprenticeship here.

Hi James, how's your apprenticeship going?

We spoke to James, an apprentice at Greenhouse GroupM. He talks to us about what his job entails, as well as some advice for those that are considering pursuing an apprenticeship.

What's been the highlight of your apprenticeship?

One of the main responsibilities within my job role is communicating with our client contacts on a daily basis. As a communications planning assistant, my role is to be a direct contact between the client and our agency. Project management is another key responsibility within my job role.

What would you say to someone considering an apprenticeship?

I can only tell them to go for it as it really is a great way to enter such a fast paced, creative industry whilst allowing yourself to earn whilst you learn. I would strongly urge applying for an apprenticeship with Creative Pioneers2 as I couldn't be more grateful for where it has got me in such a short amount of time.

You can read the rest of his case study here. 

Creative Pioneers 5th birthday

Last year Creative Pioneers celebrated its 5th birthday. During the celebrations, we spoke to apprentices, supporters, and patrons of Creative Pioneers. 

Niklas Nyman, Future Talent Manager at GroupM: “We’re very excited about taking on apprenticeships. We have double the amount of apprentices from last year which is really exciting and we're hoping to see that increase year on year”

Kelly Knight, HR Director at AMVBDDO: “We are really passionate about bringing in young people. I think we’ve found that as a business we’ve diversified over the last 10 years. So when I started we did traditional advertising, now we've got digital teams, we’ve got content teams, we’ve got social teams. We’ve just taken on a new live events team so we’re diversifying really quickly and we need young people to help us to keep that movement going”

Ellie Bissett, Account Executive at Proximity London: “I was a Creative Pioneer in 2014. I did a year apprenticeship and now I’m employed full time. I worked 6 months on Lloyds and 6 months on P&G and throughout that time I was doing my college work.”

Adil Hafidi, Head of Business Development at Creative Pioneers: “Apprentices are now a business imperative, having that diverse talent, addressing skills gaps, addressing key areas around diversity. It’s a great scheme that can do that, but more importantly retaining that talent”

Andrew Luckie, Content Manager at Isobar: “I was coming towards the end of my A-Levels in 2013 and I decided that university wasn't quite for me. I knew what I was interested in - creativity, technology and digital - so I decided to do an apprenticeship and I realised Creative Pioneers was something I definitely wanted to get involved with because of the roles they were offering and the size of the companies that were really known”

Yasmine Tamir, Communications Planning Executive at Dentsu Aegis: “I wish Creative Pioneers all the success and to be able to help more and more school leavers to really be able to build them up, build their confidence and build their skills.”

Ed Vaizey, Minister for Culture & the Digital Economy: “Creative Pioneers has really bedded down. Now it’s moved beyond London to Manchester, to Bristol, to Leeds. It’s a fantastically successful scheme, we want to see it go nationwide and we want to see more and more apprentices come into the creative industry through this scheme.”

You can watch the video, or see what live opportunities we have at the moment. 

5 ways to impress at an interview

Interviews and assessment centres can often be daunting, especially for those who have not had much experience. But fear not, I’ve spoken to our Recruitment Team and gotten some tips and tricks from the experts themselves as to how to make sure you pass with flying colours!

First impressions count – and so does your presentation

While it may sound like common sense, you’d be surprised at how many candidates will rock up to an interview in casual jeans and a t-shirt! If you’re unsure if something is suitable, remember it’s always better to be overdressed than underdressed.

NO tracksuits, t-shirts, clothes with offensive slogans, caps, shorts, hoodies, sportswear, colourful trainers etc. Check out this article for more ideas of what not to wear!

However, it’s important to remember that your presentation is not limited to your clothes. When sitting at your interview remember not to slouch, and to sit up with your legs comfortably closed. Make sure you maintain eye contact with your interviewer, as it shows confidence and that you are engaged with what they’re saying.

Don’t fail before you’ve even got there – punctuality is key!

Before they’ve even seen your outfit, being late will immediately put a bad taste in your interviewer’s mouth. If you can’t even get to the interview on time, how are you going to be in a full-time job? Presenting yourself as an organised and well put together person really can speak more than a thousand words in the eyes of a potential employer. Get there 10-15 minutes early, so that you have some time to compose yourself instead of rushing through the door all flustered.

Go that extra mile by doing your research

Your interviewer will definitely be impressed if you can clearly show that you’ve done your research on the company and the role you’ve applied for. It shows you’re passionate about the industry you’re in and are excited to join their business. If you turn up to an interview not knowing anything about them, it makes you look like you don’t care. They probably have ten other people outside the door dying for the job so it won’t take much time for them to make the decision to drop you.

Know what you want and be direct

At Creative Pioneers 2, you may not have applied directly for a role, but it’s important that you have a good idea of what you want. Our Recruitment Consultants can’t help you find the best apprenticeship if they don’t know exactly what you want to do! Having a good idea of the role you’d like also shows your passion and strong interest for the creative industry.

There are plenty of other factors that play a key part to a successful interview, here are more tips:

https://www.prospects.ac.uk/careers-advice/interview-tips

https://www.allaboutschoolleavers.co.uk/articles/article/30/apprenticeship-interview-tips

http://www.theapprenticeshipteam.co.uk/10-common-interview-questions-great-answers-give/

Or if you reckon you’re prepped enough, apply here for an apprenticeship now!

Content Marketing apprenticeships

Creative Pioneers2 offers a range of exciting roles in advertising, creative and digital media in LondonManchesterBristolBirmingham, Newcastle and North East, with dozens of roles available at any time. Creative Pioneers2’s Content Marketers work in global companies, like Innocent, Dentsu Aegis, Panasonic, Tribal Worldwide and Omnicom as well as companies, large, medium and small in London, Manchester, Bristol, Birmingham, Newcastle and North Easts’ booming creative, advertising and digital media sectors, who see Creative Pioneers2 as the provider of their apprenticeships.

Content Marketing Apprentices undertake entry level roles in Content Creation and Content Marketing. Content Marketing Apprentices undertake entry level roles in Content Planning, Content Development, Writing, Storyboarding, capturing and editing content. At the same time as getting that all important first job, our apprentices also either work towards a Digital Marketer or a Junior Content Producer apprenticeship qualification at Level 3.

Have a look at our current vacancies and see what our apprentices are like for yourself.

TBWA apprenticeships

Thank you for your interest in apprenticeships at TBWA.

As the UK employment market booms, more and more employers are looking for apprentices to fill the demand. Employers, like TBWA, are searching for people to start their apprenticeships.

Consider doing your apprenticeship at TBWA and you’ll have access to a network that spreads across the globe. You can earn money while you gain invaluable knowledge and skills in the media agency world.

TBWA are investing in the pioneers of ‘tomorrow’, after seeing technology accelerate at a rapid rate and understanding they needed to develop their own talent with specific skills to remain the agency at the forefront of media.

Join hundreds of people already in word class apprenticeships with companies like TBWA, McCann, and Channel 4

Apply for an apprenticeship like Publicis now

Have a look at our current vacancies and see what our apprentices are like for yourself.

Calling all aspiring AdLanders!

Are you someone that wants to start their career in advertising? Well we have the PERFECT opportunity for you! The Institute of Practitioners in Advertising (the IPA) are holding an open day event where some of the UK’s top agencies are inviting visitors to take an exclusive look into life at in ad land. It’s specifically created to help those that are interested in starting an apprenticeship or graduate job in the advertising industry, as well as those that are returning to work or changing careers.

Agencies from London to Newcastle and everything in between, across the spectrum of media and advertising, are encouraging future talent to take a look into a career that can often be overlooked by young people. Due to the specialist nature of the industry, school and college leavers can be unaware of the true benefits of working in advertising, as well as the huge variety a career in media can be. Pioneering nationwide agencies that are getting involved with Advertising Unlocked include Dentsu Aegis, McCann and MediaCom.

This is a fantastic (and rare) opportunity to see first-hand what it would be like to work on adverts for Nike, Guinness or John Lewis. Ad land are searching for those that have an enthusiastic approach to work and really want to grab all career opportunities with both hands. You can have a passion for technology, science, data, media but most importantly, an open mind to thrive in the advertising world. The huge benefit of agency life is the sheer amount of different departments you can work with that will ensure you can get a taste of everything.

Each of the agencies involved will have a whole host of exciting content to offer, including tours and demos or talks from the teams that create renowned campaigns like the John Lewis Christmas adverts. It will help solidify your passion for working in ad land, making it an unmissable experience. As Creative Pioneers2 was born out of the IPA, we have a close relationship to a huge amount of the agencies included, so if you’ve found one that you’d like to do an apprenticeship with – get in touch!

You have over 70 agencies to choose from, visit one, two or even three. Visit their website to book your visit.

Publicis apprenticeships

Thank you for your interest in apprenticeships at Publicis.

As the UK employment market booms, more and more employers are looking for apprentices to fill the demand. Employers, like Publicis, are searching for people to start their apprenticeships.

Consider doing your apprenticeship at Publicis and you’ll have access to a network that spreads across the globe. You can earn money while you gain invaluable knowledge and skills in the media agency world.

Publicis Media are investing in the pioneers of ‘tomorrow’, after seeing technology accelerate at a rapid rate and understanding they needed to develop their own talent with specific skills to remain the agency at the forefront of media.

Join hundreds of people already in word class apprenticeships with companies like Publicis, McCann, and Channel 4

Apply for an apprenticeship like Publicis now

Have a look at our current vacancies and see what our apprentices are like for yourself.

We spoke to our Creative Pioneers

Are you considering doing a Creative Pioneers2 apprenticeship? Why not get to know real Pioneers and let them tell you about their experience working in the agency world. You can see the full list of our current vacancies here. 

Where are you from and what were you doing before?

Julie: I’m from Milton Keynes and before Creative Pioneers I was finishing up sixth form

Nwora: I live in Leeds with my family and I was going to college

Kelsey: I was working part time in a retail shop on Sundays. It was four hours a week so it was a bit of a change!

Lauren: I was studying my A-Levels, it wasn’t very fun to be honest!

How did you find out about Creative Pioneers?

Agnese: I found out about Creative Pioneers through the Metro cover newspaper

Michael: I was in a media class, and my teacher brought up Creative Pioneers on the screen and said anyone can apply, and that she really wanted us to go for it so I applied in February.

Chloe: My dad was on the train and came back with the Metro, I saw it on the kitchen table and thought it was a good thing to look into.

What is your apprenticeship like?

Julie: I’m with Hunterlodge Advertising, my job title is a marketing apprentice and I love it, I absolutely love it, it’s the best thing I could have done for myself. 

Kelsey: yeah it’s really good, really good atmosphere and everyone’s lovely

Nwora: it’s totally different to anything I’ve done before, it’s really fun, really challenging and it’s just so interesting everyday

Lauren: everyone’s been so happy to help me and has helped me learn

Chloe: I’m really enjoying it at the Living Group, the people are lovely so it’s really nice

Michael: it’s really exciting actually I’m always doing new things every day, it’s a lot of work but it’s enjoyable

What difference has it made to your life?

Chloe: I think Creative Pioneers has really changed me a lot and I’m a lot happier now that I’m doing something I enjoy

Michael: it’s opened a lot of doors in my career so it’s made a substantial difference

Kelsey: I can’t describe the difference between 8 months ago and now, I was pretty much living in the countryside and so coming into London is crazy! But it’s been great.

Julie: Creative Pioneers has made a real difference to my life, it's set me up for the future and now I know what I want to do and how to get there

Lauren: It’s been such a helpful hand. Before I had no office experience, not really any telephone skills and I hadn’t really networked with anyone in the industry. It's helped so much and I can’t thank them enough.

Why not let Creative Pioneers2 make 'a real difference' to your life like it did to Julie's? You could join companies like Channel 4, McCann, Viacom and more as a creative and digital apprentice. It 'opened a lot of doors' in Michael's career, so let it do the same for yours. See the full list of opportunities here. 

You can watch the full video here too.

Advertising apprenticeships

Creative Pioneers2 offers a range of exciting roles in advertising, creative and digital media in LondonManchesterBristolBirmingham, Newcastle and North East, with dozens of roles available at any time. Creative Pioneers2’s Digital Marketers and Junior Content Producers work in global companies, like Innocent, Dentsu Aegis, Panasonic, Tribal Worldwide and Omnicom as well as companies, large, medium and small in London, Manchester, Bristol, Birmingham, Newcastle and North Easts’ booming creative, advertising and digital media sectors, who see Creative Pioneers2 as the provider of their apprenticeships.

Digital Marketer Apprentices undertake entry level roles in Content Creation and Content Marketing, Search Marketing (Pay Per Click and Search Engine Optimisation), Email Management and Social Media Marketing and Analytics. Junior Content Producer Apprentices undertake entry level roles in Content Planning, Content Development, Writing, Storyboarding, capturing and editing content. At the same time as getting that all important first job, our apprentices also either work towards a Digital Marketer or a Junior Content Producer apprenticeship qualification at Level 3.

Have a look at our current vacancies and see what our apprentices are like for yourself.

Apprenticeships in London

Once you know which job you want and how much you can get paid, you can make plans towards getting an apprenticeship. With the following tips about how to select and get an apprenticeship in London, you can kick start your career and gain the skills you need to get ahead.

Understanding the benefits of London apprenticeships

London apprenticeships offer individuals the opportunity to learn as they earn. It’s extremely difficult for many people just beginning their careers to enjoy all that London has to offer. Not everyone was drawn to academic study at the start of their career. With education being the cause of increasing student debt, traditional university study is not always a sensible option. Apprenticeships offer the ideal solution to this problem.

By becoming an apprentice, you can earn money while you learn the skills you need to do the job you want. You can start learning in your chosen working environment with a range of different apprenticeship jobs. Learning through doing is the focus of any apprenticeship. If you are someone with a “hands on” approach, you are likely to find the ideal placement. Of course, you will need to decide which apprenticeships in London are going to fit your interests and talents in order to make your selection. Let an employer know where your passion lies to win their attention.

Which apprenticeship?

In order to get ahead, you will need to choose which direction you want your career to take. By browsing through the London apprenticeships on offer, you can take your time to decide where to start working life.

You may find it useful to consider the following questions while you are making your choice:

  • What are my best personal qualities?
  • Where do my interests lie?
  • What did I most enjoy about my work experience?
  • What do I hope to achieve?
  • How much do I want to earn?

If you’re still not sure which career path to follow, speak to an adviser. You can also take part in online tests to help you to find out which role you are most suited to. The most important thing you need to remember is: you have to enjoy what you do. Therefore, it’s worth taking the time to consider where you want to spend the next few years of your career. As there are many apprenticeships in London available to choose from, having a career plan can help you to ensure you make the right choice.

Making a career plan

With the right plan, you will be able to decide which apprenticeship jobs are most suited to your interests, qualities and character. Employers offering apprenticeships search for candidates who are most suited to the position they have available. You can show you are the right person for the job by structuring and following your career plan. Having a solid plan allows you to take steps towards achieving your career goals. As you complete each step of your plan, you can amend your list as you go by crossing off your completed objectives. This allows you to track your progress towards your career goal.

Objectives for your apprenticeships search:

  • Decide on your career path
  • Structure your CV
  • Talk through your ideas with an advisor, a friend or teacher
  • Find a suitable employer
  • Decide where you want to stay (if you don’t already live in London)
  • Prepare a cover letter
  • Get a free placement

Get an apprenticeship in London, and you will be well on your way to success in your ideal profession. Learn from experts with the experience to give you the training you need while you earn.

The best apprenticeships in London

You can earn fantastic salaries starting from £17,500 at such an early stage of your career. This is a great incentive to start planning ahead if you’re still making up your mind which career path to follow. Have a look at the current Creative Pioneers 2 London apprenticeship Job Boards to see what you can earn now. Currently, rates will vary with the career selection.

McCann apprenticeships

As the UK employment market booms, more and more employers are looking for apprentices to fill the demand. Employers, like McCann, are searching for people to start their apprenticeships.

Consider doing your apprenticeship at McCann and you’ll have access to a network that spreads across the globe. You can earn money while you gain invaluable knowledge and skills in the media agency world.

Agencies like McCann are looking at apprenticeships as a way to invest in their talent, as well as of finding their future AdLanders. You could help work on top campaigns for some of the world’s biggest brands, while gaining a widely recognised qualification.

Join hundreds of people already in word class apprenticeships with companies like McCann, Publicis, and Channel 4

Apply for apprenticeships like McCann now!

Have a look at our current vacancies and see what our apprentices are like for yourself.

Creative Media apprenticeships

Creative Pioneers2 offers a range of exciting roles in advertising, creative and digital media in LondonManchesterBristolBirmingham, Newcastle and North East, with dozens of roles available at any time. Creative Pioneers2’s Creative Media apprentices work in global companies, like Innocent, Dentsu Aegis, Panasonic, Tribal Worldwide and Omnicom as well as companies, large, medium and small in London, Manchester, Bristol, Birmingham, Newcastle and North Easts’ booming creative, advertising and digital media sectors, who see Creative Pioneers2 as the provider of their apprenticeships.

Creative Media Apprentices undertake entry level roles in content creation, graphic design and digital projects. At the same time as getting that all important first job in their creative media career, our apprentices also either work towards a Junior Content Producer apprenticeship qualification at Level 3.

Have a look at our current vacancies and see what our apprentices are like for yourself.

Newcastle apprenticeships

Once you know which job you want and how much you can get paid, you can make plans towards getting an apprenticeship. With the following tips about how to select and get an apprenticeship in Newcastle, you can kick start your career and gain the skills you need to get ahead.

Understanding the benefits of Newcastle apprenticeships

Newcastle apprenticeships offer individuals the opportunity to learn as they earn. It’s extremely difficult for many people just beginning their careers to enjoy all that Newcastle has to offer. Not everyone was drawn to academic study at the start of their career. With education being the cause of increasing student debt, traditional university study is not always a sensible option. Apprenticeships offer the ideal solution to this problem.

By becoming an apprentice, you can earn money while you learn the skills you need to do the job you want. You can start learning in your chosen working environment with a range of different apprenticeship jobs. Learning through doing is the focus of any apprenticeship. If you are someone with a “hands on” approach, you are likely to find the ideal placement. Of course, you will need to decide which apprenticeships in Newcastle are going to fit your interests and talents in order to make your selection. Let an employer know where your passion lies to win their attention.

Which apprenticeship?

In order to get ahead, you will need to choose which direction you want your career to take. By browsing through the Newcastle apprenticeships on offer, you can take your time to decide where to start working life.

You may find it useful to consider the following questions while you are making your choice:

• What are my best personal qualities?

• Where do my interests lie?

• What did I most enjoy about my work experience?

• What do I hope to achieve?

• How much do I want to earn?

If you’re still not sure which career path to follow, speak to an adviser. You can also take part in online tests to help you to find out which role you are most suited to. The most important thing you need to remember is: you have to enjoy what you do. Therefore, it’s worth taking the time to consider where you want to spend the next few years of your career. As there are many apprenticeships in Newcastle available to choose from, having a career plan can help you to ensure you make the right choice.

Making a career plan

With the right plan, you will be able to decide which apprenticeship jobs are most suited to your interests, qualities, and character. Employers offering apprenticeships search for candidates who are most suited to the position they have available. You can show you are the right person for the job by structuring and following your career plan. Having a solid plan allows you to take steps towards achieving your career goals. As you complete each step of your plan, you can amend your list as you go by crossing off your completed objectives. This allows you to track your progress towards your career goal.

Objectives for your apprenticeships search:

• Decide on your career path

• Structure your CV

• Talk through your ideas with an advisor, a friend or teacher

• Find a suitable employer

• Decide where you want to stay (if you don’t already live in Newcastle)

• Prepare a cover letter

• Get a free placement

Get an apprenticeship in Newcastle, and you will be well on your way to success in your ideal profession. Learn from experts with the experience to give you the training you need while you earn.

The best apprenticeships in Newcastle

You can earn fantastic salaries starting from £17,500 at such an early stage of your career. This is a great incentive to start planning ahead if you’re still making up your mind which career path to follow. Have a look at the current Creative Pioneers2 Newcastle apprenticeship job boards to see what you can earn now. Currently, rates will vary with the career selection.

Social media apprenticeships

Creative Pioneers2 offers a range of exciting roles in advertising, creative and digital media in LondonManchesterBristolBirmingham, Newcastle and North East, with dozens of roles available at any time. Creative Pioneers2’s Digital Marketers and Social Media experts work in global companies, like Innocent, Dentsu Aegis, Panasonic, Tribal Worldwide and Omnicom as well as companies, large, medium and small in London, Manchester, Bristol, Birmingham, Newcastle and North Easts’ booming creative, advertising and digital media sectors, who see Creative Pioneers2 as the provider of their apprenticeships.

Social Media Apprentices undertake entry level roles in content creation, planning and analysis in order to meet social media objectives. At the same time as getting that all important first job in their social media career, our apprentices also either work towards a Digital Marketer apprenticeship qualification at Level 3.

Have a look at our current vacancies and see what our apprentices are like for yourself.

Liverpool apprenticeships

Once you know which job you want and how much you can get paid, you can make plans towards getting an apprenticeship. With the following tips about how to select and get an apprenticeship in Liverpool, you can kick start your career and gain the skills you need to get ahead.

Understanding the benefits of Liverpool apprenticeships

Liverpool apprenticeships offer individuals the opportunity to learn as they earn. It’s extremely difficult for many people just beginning their careers to enjoy all that Liverpool has to offer. Not everyone was drawn to academic study at the start of their career. With education being the cause of increasing student debt, traditional university study is not always a sensible option. Apprenticeships offer the ideal solution to this problem.

By becoming an apprentice, you can earn money while you learn the skills you need to do the job you want. You can start learning in your chosen working environment with a range of different apprenticeship jobs. Learning through doing is the focus of any apprenticeship. If you are someone with a “hands on” approach, you are likely to find the ideal placement. Of course, you will need to decide which apprenticeships in Liverpool are going to fit your interests and talents in order to make your selection. Let an employer know where your passion lies to win their attention.

Which apprenticeship?

In order to get ahead, you will need to choose which direction you want your career to take. By browsing through the Liverpool apprenticeships on offer, you can take your time to decide where to start working life.

You may find it useful to consider the following questions while you are making your choice:

• What are my best personal qualities?

• Where do my interests lie?

• What did I most enjoy about my work experience?

• What do I hope to achieve?

• How much do I want to earn?

If you’re still not sure which career path to follow, speak to an adviser. You can also take part in online tests to help you to find out which role you are most suited to. The most important thing you need to remember is: you have to enjoy what you do. Therefore, it’s worth taking the time to consider where you want to spend the next few years of your career. As there are many apprenticeships in Liverpool available to choose from, having a career plan can help you to ensure you make the right choice.

Making a career plan

With the right plan, you will be able to decide which apprenticeship jobs are most suited to your interests, qualities, and character. Employers offering apprenticeships search for candidates who are most suited to the position they have available. You can show you are the right person for the job by structuring and following your career plan. Having a solid plan allows you to take steps towards achieving your career goals. As you complete each step of your plan, you can amend your list as you go by crossing off your completed objectives. This allows you to track your progress towards your career goal.

Objectives for your apprenticeships search:

• Decide on your career path

• Structure your CV

• Talk through your ideas with an advisor, a friend or teacher

• Find a suitable employer

• Decide where you want to stay (if you don’t already live in Liverpool)

• Prepare a cover letter

• Get a free placement

Get an apprenticeship in Liverpool, and you will be well on your way to success in your ideal profession. Learn from experts with the experience to give you the training you need while you earn.

The best apprenticeships in Liverpool

You can earn fantastic salaries starting from £17,500 at such an early stage of your career. This is a great incentive to start planning ahead if you’re still making up your mind which career path to follow. Have a look at the current Creative Pioneers2 Liverpool apprenticeship job boards to see what you can earn now. Currently, rates will vary with the career selection.

Starcom apprenticeships

As the UK employment market booms, more and more employers are looking for apprentices to fill the demand. Employers, like Starcom, are searching for people to start their apprenticeships.

Consider doing your apprenticeship at agencies like Starcom and you’ll have access to a network that spreads across the globe. You can earn money while you gain invaluable knowledge and skills in the media agency world.

Agencies like Starcom are looking at apprenticeships as a way to invest in their talent, as well as of finding their future AdLanders. 

You could help work on top campaigns for some of the world’s biggest brands, while gaining a widely recognised qualification.

Join hundreds of people already in word class apprenticeships with companies like Starcom, McCann, and Channel 4

Apply for apprenticeships like Starcom now!

Have a look at our current vacancies and see what our apprentices are like for yourself.

Birmingham apprenticeships

Once you know which job you want and how much you can get paid, you can make plans towards getting an apprenticeship. With the following tips about how to select and get an apprenticeship in Birmingham, you can kick start your career and gain the skills you need to get ahead.

Understanding the benefits of Birmingham apprenticeships

Birmingham apprenticeships offer individuals the opportunity to learn as they earn. It’s extremely difficult for many people just beginning their careers to enjoy all that Birmingham has to offer. Not everyone was drawn to academic study at the start of their career. With education being the cause of increasing student debt, traditional university study is not always a sensible option. Apprenticeships offer the ideal solution to this problem.

By becoming an apprentice, you can earn money while you learn the skills you need to do the job you want. You can start learning in your chosen working environment with a range of different apprenticeship jobs. Learning through doing is the focus of any apprenticeship. If you are someone with a “hands on” approach, you are likely to find the ideal placement. Of course, you will need to decide which apprenticeships in Birmingham are going to fit your interests and talents in order to make your selection. Let an employer know where your passion lies to win their attention.

Which apprenticeship?

In order to get ahead, you will need to choose which direction you want your career to take. By browsing through the Birmingham apprenticeships on offer, you can take your time to decide where to start working life.

You may find it useful to consider the following questions while you are making your choice:

  • What are my best personal qualities?

  • Where do my interests lie?

  • What did I most enjoy about my work experience?

  • What do I hope to achieve?

  • How much do I want to earn?

If you’re still not sure which career path to follow, speak to an adviser. You can also take part in online tests to help you to find out which role you are most suited to. The most important thing you need to remember is: you have to enjoy what you do. Therefore, it’s worth taking the time to consider where you want to spend the next few years of your career. As there are many apprenticeships in Birmingham available to choose from, having a career plan can help you to ensure you make the right choice.

Making a career plan

With the right plan, you will be able to decide which apprenticeship jobs are most suited to your interests, qualities, and character. Employers offering apprenticeships search for candidates who are most suited to the position they have available. You can show you are the right person for the job by structuring and following your career plan. Having a solid plan allows you to take steps towards achieving your career goals. As you complete each step of your plan, you can amend your list as you go by crossing off your completed objectives. This allows you to track your progress towards your career goal.

Objectives for your apprenticeships search:

  • Decide on your career path

  • Structure your CV

  • Talk through your ideas with an advisor, a friend or teacher

  • Find a suitable employer

  • Decide where you want to stay (if you don’t already live in Birmingham)

  • Prepare a cover letter

  • Get a free placement

Get an apprenticeship in Birmingham, and you will be well on your way to success in your ideal profession. Learn from experts with the experience to give you the training you need while you earn.

The best apprenticeships in Birmingham

You can earn fantastic salaries starting from £17,500 at such an early stage of your career. This is a great incentive to start planning ahead if you’re still making up your mind which career path to follow. Have a look at the current Creative Pioneers2 Birmingham apprenticeship job boards to see what you can earn now. Currently, rates will vary with the career selection.

Dentsu Aegis apprenticeships

As the UK employment market booms, more and more employers are looking for apprentices to fill the demand. Employers, like Dentsu Aegis, are searching for people to start their apprenticeships.

Consider doing your apprenticeship at Dentsu Aegis and you’ll have access to a network that spreads across the globe. You can earn money while you gain invaluable knowledge and skills in the agency world.

Dentsu Aegis Network are looking for future data analysts and digital marketers to join them for their first cohort of 20 apprentices in September. This is a fantastic opportunity to learn skills from industry experts while building your network at such an early time in your career.

You could help work on top campaigns for some of the world’s biggest brands while gaining a widely recognised qualification.

Join hundreds of people already in word class apprenticeships with companies like Dentsu Aegis, Publicis, and Channel 4

Apply for Dentsu Aegis Network apprenticeships now.

Have a look at our current vacancies and see what our apprentices are like for yourself.

Agency of the month: Publicis Media

We spoke to Publicis Media's Learning and Development Advisor Phillip Pitt, who explains to us what makes them the best place to do an apprenticeship. 

Tell us a bit about what Publicis Media do

We are a digital media company. Publicis Media is the umbrella over which our agencies Starcom, Zenith, Spark, Blue 449 and Performics sit.

Each of the different agencies offers something different to our clients – everything from digital marketing to consultancy, start to end. We support them in the entire journey to promote their products and make a profit. As a company, we are a one stop shop and offer everything for our clients. All the agencies mean we can work together and collaborate extensively to make packages for clients which are effective and robust.

Clients include Airbnb, P&G, Snapchat, Heineken, Heinz, Nestle, Mars.

How do you think someone could benefit being a Publicis Media apprentice?

From being an apprentice in our company you’re going to get exposed to teams and clients you’d never meet elsewhere. We are innovative and we offer over 1,000 hours of training and opportunities each year. We are fully cutting edge – launching apps like Marcel (a bit like Siri) which will be a game changer in how media agencies work. They want to use the technology we’re making. We’re always trying to look for different ways to approach things.

The reason for our programme is to bring in new talent, with different viewpoints and opinions where they can see the impact they have on the company. Our apprentices have a real voice and are valued as individuals and as a collective, we are stronger.

What do you think is the key selling point about working for Publicis Media?

Everyone here goes by the saying: work hard, play hard. I’ve never worked somewhere where I’ve been so happy. It’s an inspirational place to work, there’s always different talks and events happening. There’s little sense of power or hierarchy, and everyone works together which is refreshing. People leave work each week feeling they’ve had an impact.

What attracted you to working for Publicis Media?

I work in L&D and so when the role came up I applied because I wanted to move into the media industry. I also saw a YouTube video with Maurice who is the founder/owner of our company – it was fun, silly and smart (there are hundreds on YouTube if you want to take a look) – it made me think if the person who is running the company is that fun, interesting and innovative I knew it would be a good place to work.

I wanted to be nurtured, educated and supported, rather than thrown into the deep end. We think of employees as long term assets, and the people who join us are fully supported.

What makes Publicis Media a unique company to work for?

Culture makes us unique. You can do your work in a way that is good for you – that is your best learning style. You can connect your laptop and sit anywhere, or take yourself away to a quiet room or collaborate. The clients we work with are exciting and varied. Many of our employees are STEM-based in their skills, and they are able to utilise them in ways you wouldn’t even realise.

The biggest differentiator is that when it comes to working we allow you to work in a way that is unique to you. As long as you’re putting in the work and getting things done, you can work in the style that suits you.

Do you have any learning and development opportunities for someone after they’ve completed their apprenticeship?

We have an entire L&D platform so that after they finish their apprenticeships they will become executives or senior executives. We have standard platforms at every level, for example at executive level there is a programme called ‘Bridging the Gap’ which gets them to management level. We offer over 80 different training sessions based on key areas of the business.

We have in house trainers we train up to lead and become L&D champions, as well as bring ing in external trainers who train us from things like soft skills to psychometrics. We encourage crystallising intelligence and becoming more responsive on the spot. The L&D package we offer is one of the best and our scale means we can offer a lot of scope and variety.

Do you have any apprentices already at Publicis Media?

We currently have 6, and they’re all still working here and have progressed at least 1 level up. They work in various departments, and some have moved around the business into areas they have a passion for.

Anything else?

We look for talent, that spark of excitement and enthusiasm.  As long as you have the passion and you want it, we will skill you up. For anyone looking for a job within media, we are a great place to start as you can learn and grow. It’s an environment where you are encouraged to be yourself.

Become a Pioneer of tomorrow with Publicis Media, and apply for their Digital Marketer apprenticeship. 

You can also browse our other opportunities here.

How we're accelerating apprenticeships

DirectorsJanet Hull, IPA Director of Marketing Strategy and Executive Director of Creative Pioneers, launched Creative Pioneers² at the BBC’s Apprenticeship conference on Monday (6 March), on the first day of National Apprenticeship Week.

In 2016, we celebrated the fifth birthday of Creative Pioneers, an apprenticeship programme the IPA has been running with free-sheet Metro newspaper since 2012, which is open to all businesses in the creative and digital media sector of the creative industries.

We were proud to announce that over the five-year period we had placed more than 500 school leavers in over 200 businesses up and down the country, in city centres like London, Manchester, Birmingham, Bristol and Newcastle; and that over 90% have gone on to full-time employment.

We were keen to stress how apprenticeships were a route to greater diversity, both in attitude, skills and ethnicity, with 25% BAME representation nationally, and 35% in London.

None of this has changed. It’s just got bigger and better.

In the last year alone, 250 more young people found a route into the business through Creative Pioneers.

And this year we aim to double the number again, to 500 plus opportunities.

What makes us so confident that we can get there?

  1. We have access to new qualifications. Our new offer includes training pathways in digital marketing, digital analytics and content production and we can also support apprenticeships in legal, HR and finance.
  2. We have new, bigger employers on board. The government levy on employers with a payroll of over £3m, which comes into effect on 17th April, is providing new impetus for some of our bigger agencies. We are delighted to welcome Dentsu Aegis, BBDO, DDB, Omnicom, McCann and much more onto the programme.
  3. We have a new infrastructure in place to deliver quality service at scale. We have reconfigured our training partnerships across the country under the Creative Pioneers² brand, to provide an integrated national service. We have appointed Arch, part of the Blenheim Chalcott Group, as our technology partner and are building a B2B platform for employers to complement our B2C platform.

What is not changing is our approach to marketing.

Our marketing partnership with freesheet, and third biggest national newspaper, Metro continues. We are grateful for the 4-page wrap around provided by Metro last Friday (10 March 2017) for National Apprenticeship Week.

Our creative strategy remains the same.

We have learnt along the way that our world of work, and our job descriptions, can be very confusing to young people. So our entry point is to ask them to identify their brain type… are they linear, lateral or diagonal (a mix of the two)? Or, in their language, are they a doer, a creative or a planner? And from there we introduce them to the job roles that might fit, and code our jobs accordingly.

We will also continue to feature our apprentices in our advertising, with a pen portrait of what they do. As ever, the company they work for is not very familiar to a mass audience, but the brands they work on are, so this is where we put our focus. So our new advertising features Lia, a planner-type apprentice, working at Starcom MediaVest on Head & Shoulders and Ariel: Habib, a creative-type apprentice, working at Havas on Warburton and Dyson: and Ellie, a doer-type apprentice, working at the Sunshine company on London Philharmonic Orchestra and BBC Earth.

How else are we spreading the word?

We will continue to advertise on social platforms and play our role on the circuit of Speakers for Schools.

But this year we are adding an important, new layer to our outreach.

At the IPA’s centenary event, the Festival for British Advertising, we developed a new Open House approach to schools, colleges and careers officers.

We organised group tours to our exhibition on the past, present and future of advertising for over 30 schools on Thursday 9th and Friday 10th, and it was open to the wider public at the weekend.

And under the leadership of Rick Hirst, Dentsu Aegis group and IPA Professional Development Director, Patrick Mills, we are providing continuity to the programme with an Open House programme in IPA member agencies later in the year.

As part of the Festival of British Advertising, the IPA launched the 2017 Creative Pioneers² national apprenticeship programme – please see our press release here. You can also find out more about Creative Pioneers² by visiting: http://www.creativepioneers2.co.uk/

Welcome! Channel 4 Join the Creative Pioneers Apprenticeship scheme! 

C4CPCreative Pioneers London is delighted to be the chosen training provider to deliver Channel 4’s exciting apprenticeship programme for 2016 as part of the award winning IPA/Metro ‘Creative Pioneers’. Channel 4 is committed to attracting some of the UK’s most diverse and innovative talent through its apprenticeship scheme and has 12 exciting opportunities across creative, commercial and operational departments in London, Manchester and Glasgow. The roles are live now with a closing date of 21st August and with job roles starting in October.

In 2016 Channel 4 will again broadcast the Paralympic Games to British viewers, they are incredibly proud of the work done to change perceptions of people with disabilities in 2012 and are excited to continue this work. This year Channel 4 particularly welcomes applications for the Apprenticeship Programme from people with disabilities and have ring-fenced 50% of placements this year.

Comments from Laura Boswell – Industry Talent Specialist (Channel 4)

Our apprenticeship programme is a brilliant opportunity for us to bring exciting new voices into Channel 4. We don’t need any specific qualifications or experience, we’re looking for people who love TV and are passionate about starting a career in the media industry. The roles on offer this year are really diverse, so whether you see yourself developing new shows for the channel in our commissioning team, working with brands on sponsorship and advertising deals or implementing new technology systems across the business – we have an opportunity for you!      

Comments from Adil Hafidi – Head of Business Development (Creative Pioneers London)

We are delighted to continue our work with Channel 4, an employer that is an undoubted champion for apprenticeships and specialises in attracting the next generation of diverse talent. 12 exciting opportunities to gain an invaluable on the job learning experience, aligned with an industry recognised qualification and the real prospect of full-time employment at the end of the apprenticeship. Good luck to all applicants!

To find out more visit:

http://4talent.channel4.com/get-involved/work-programmes/apprenticeship-programme

https://www.creativepioneers2.co.uk/Apply

2014 Creative Pioneers alumni, Yasmine Tamir, talks about her experience at the 2016 Creative Industries Strategy launch

YasmineIf someone would have asked my 17-year-old, college student, living with parents in a small town in the far North, self: “What do you think you will be doing this time in three years?” I could NEVER have imagined that my response would be “I will be mingling with the EMEA Vice President of Facebook, the Secretary of State for Business and the Secretary of State for Culture, Media and Sport”.

Last week, I had the fantastic opportunity to spend an afternoon in Parliament to listen to the Creative Industries Council’s “Create Together” growth strategy for our industry, and talk to MPs from around the country, leaders in the creative industry and the Minister of State for Culture and Digital Economy about working in the creative sector from a former apprentice’s perspective.

The strategy delivered at the event covered all creative industries, so it was intriguing and thought-provoking to understand the broader context in supporting the growth of these: beyond digital, beyond media and beyond advertising.

Fast forward to today and the position that I’m currently in (long after my apprenticeship), I feel that understanding this gives me the opportunity to become a more informed leader. This is even more pertinent at times of political uncertainty and it has allowed me to have an informed point of view when dealing with clients and colleagues who are concerned about marketing budgets and the future of advertising post-Brexit.

Having started as an apprentice in the industry with the IPA’s Creative Pioneers scheme three years ago, I feel very strongly about the ideas, fresh perspective and ultimately, the tangible value that young talent and apprentices can bring to the industry and wider economy.  This was an incredible once-in-a-lifetime opportunity to voice and demonstrate this to the people who are at the forefront of making and supporting these decisions in the UK.

All in all, I can’t recommend the Creative Pioneers scheme to school leavers or employers enough. For me, doing this with the support, connections and unique experiences that the IPA has facilitated (such as this visit to Parliament) has been vital to my progression; whilst for my employer, the close relationship I’ve maintained with the IPA has been invaluable and made me a more agile member of the team, with a wider skill set.

Big thank you once again to Leila, Lewis and the rest of the team at the IPA for the opportunity,

 Yasmine Tamir | Digital Account Executive | Dentsu Aegis Network 

Creative Pioneers visit the D&AD New Blood Festival 

nandadA few colleagues and I were lucky enough to have been offered industry access D&AD’s, The ‘New Blood Festival’ Festival for fresh, new and hard working design and illustration talent. The industry hopefuls who were showing their work were from universities all around the UK from Edinburgh to Falmouth and were all working at a very high standard!

The festival was also home to many different supporters and sponsors with the likes of Adobe, who were exhibiting their brand new ‘Adobe stock’ software, and Squarespace who were offering workshops on how to build beautiful online portfolios.

Being surrounded by new talent in the heart of creative London, Brick Lane, you couldn’t help but feel inspired! The variety of work was outstanding with people who you could tell are ready to hit the industry ground running.

One of the stand out pieces of work was a look into the world of artificial intelligence. The student had created a nicely designed book of poems, which looked great in its own right, but it wasn’t until he explained that both the poems and the handwriting were all a creation of a home-brewed artificial intelligence software. A really good, thought to provoke insight into the future of tech.

Although the talent on was showing straight from university, it made me think that it’s not what qualifications you have, but the love and passion for your chosen path which clearly shined through in people’s work. Like the slogan that D&AD used for the festival ‘ it all starts with a pencil.’

To get involved in the wonderful world of the creative industries, apply for a Creative Pioneers apprenticeship here!

Lewis Coe  | Creative & Digital Media Executive | IPA & Creative Pioneers

McCann Bristol leads the way with support for Creative Pioneers

Jade pennicottIntegrated communications agency McCann Bristol has supported the IPA’s Creative Pioneers programme since 2014 when it took on its very first apprentice. It is now managing three apprentices in 2016 through its in-house development programme across different divisions; account management, digital and creative services.

One of the recruits, Jade Pennycott, 19, joined the agency in 2015 as a junior account executive. Having attained highly at A Level, Jade had a wide range of potential career options open to her, and after some consideration chose advertising. Here, Jade tells the story of her career in the industry so far, her development since making the move, and why she feels it was the right choice to make.

“I had always wanted to go to university,” said Jade, “but when I started the sixth form I soon decided that I would much prefer a vocational route to continuing my studies. I also didn’t want to study a generic subject, which I would have ended up doing and come out after three years with debt and not really knowing what to do with my qualification.”

Jade earned two A*s and one A at A-level, and it was heavily emphasised to her by peers and her school tutors that university was the best option.

“I remember when I went to see the careers adviser and told her I was considering an apprenticeship she looked at me concerned and said ‘what are you predicted at A level?’ When I told her, she was surprised and said that most jobs require a degree. She suggested I take a gap year and look at degree courses that would be relevant to a career in the sciences.”

Jade’s school’s preference for leavers to go on to university was echoed by industry representatives Jade came into contact with while she was still choosing her career path.

“At the end of my final year at sixth form, we had a careers day where we were encouraged to speak with representatives in whatever career we were interested in pursuing. One of the ones I signed up to was advertising. At the event, the first thing that the guest speaker said was ‘I don’t employ anyone unless they have a degree, it doesn’t matter what it’s in’. I assumed this was true of all agencies. I was also told by my teachers and family that advertising was near impossible to get in to, so I initially began pursuing legal apprenticeships as I assumed there would be nothing for me in advertising.

However, not deterred by the advice she’d been given, Jade decided to apply for two creative apprenticeships, one of which was through the Creative Pioneers programme. She said: “Applying for an apprenticeship isn’t by any means easy and, just like universities, employers have high standards and only want to take the best people. Many people in my year group applied for apprenticeships and only a handful was successful. I only had feedback after my exams had finished, so unlike many friends who had university places, I didn’t know what I’d be doing the following year.”

Jade was interviewed by McCann Bristol and later offered the role in early 2015. Reflecting on her time at the agency so far, Jade said: 

“I am really enjoying it. I had two concerns when applying for the role, the first that I might be thrown in at the deep end and be on the phone to clients straight away, the other was that I might be spending all day photocopying, but thankfully it is a happy medium. I have done quite a few work experience placements in the past and the days have really dragged, however, there hasn’t been a day like that yet.

“I’ve already been given exposure to some projects on key agency accounts, and have been given the experience of managing projects from brief to completion, including direct contact with clients, which has been great. I also get involved with the in-house planning team which gives me a really good insight into the reasons behind us taking certain creative routes and is a real benefit as I look to develop as an account handler.

“I feel as though I’m developing quickly here at McCann Bristol, and I already have a good understanding of the industry and the way it works. I am given a lot more independence when asked to do tasks and have earned the respect of the team. Each stage of my future development has been clearly explained to me, and I’m focused on what I need to do to keep progressing.

“I would encourage anyone wanting to get into advertising to have a good look at the Creative Pioneers scheme and give serious thought to the benefits of a vocational qualification over the traditional university route. I’ve not ruled out going to university in the future, but I have no regrets at all over the path I chose.”

Our apprentices make a difference from day one

If we want to do great work, stay ahead of the game and make amazing campaigns for our clients we have to attract and work with the best people in town and we need to invest in brilliant young talent. Over the years, attracting driven, diverse entry level talent has become increasingly high on our agenda. Growing and investing in young talent that is right for the industry, right for the business and right for our clients is imperative to our market leading success.

Since 2013 we have made massive headway with our Future Talent offering! We have grown the team to meet a growing demand for young, smart and creative minds. We’ve established new graduate, school leaver and apprenticeship programmes whilst engaging with a more varied audience that represents the consumer landscape our clients serve. We have seen a market rise in the number of apprentices across GroupM and our agencies Maxus, MEC, Mediacom and Mindshare -  more than doubling the number of apprentices, who now account for nearly a quarter of all our entry level hires. Our vision is to see this continue to climb year in year out with the dream of having 50% of our talent from the school leaver/apprenticeship pool and the remainder from the traditional graduate entry programmes we continue to drive.

Our apprentices make a difference from day one. As members of generation Y and Z, their experiences and opinions immediately add value to our teams and clients, as they often are the audience that sits at the heart of our clients’ campaigns. They get data, they get tech, they get digital, and they get what we are all about. They are eager, driven and dedicated to becoming the best, they are keen to develop and grow in order to forge a long and successful career with us.

Exciting times are ahead for GroupM and our operating companies. In spite of apprenticeships being fairly new at our agencies, we have already seen some great success stories, with numerous rising stars emerging. We have seen apprentices being promoted to exec (graduate) level within the first six months of their apprenticeship, the “Newcomer Of The Year” being awarded to an apprentice, and one of our apprentices being crowned the National Apprentice of The Year – it’s a pretty mean feat in such a short time – and it is all down to the talented apprentices we have secured.

We predict we will see even more success stories over the years to come with our Creative Pioneers apprentices. The majority of our apprentices (Maxus, MEC and Mindshare) are now following the Creative Pioneers programme in working towards NVQs in Digital Marketing & Social Media, or Creative & Digital Media.

Creative Pioneers has been a natural choice for some of our agencies based on their ties with our industry trade body – IPA and their unrivalled experience in the field. They offer an unparalleled breadth of education for the apprentices and a streamlined, speedy yet flexible approach. We very much look forward to many successful years in partnership with Creative Pioneers.

Happy National Apprenticeship Week!
 

Niklas Nyman | Future Talent Manager, GroupM | March 2016

Living Group's 2014 apprentice Kieran Haddock tells us about his apprenticeship experience 

Keiran09/12/2015 - There’s no better way to build your future than through an apprenticeship. They’re an incubator for new talent and allow young people to kick off their careers – just like I did.

As a wide-eyed recruit, I began my apprenticeship journey back in September 2014 and haven’t looked back since.  The past twelve months have been filled with challenges, successes and a lot of fun as I saw my confidence and skills blossom.

I learned more in the first two months of my apprenticeship than I did in two years of college. 

Following an apprenticeship framework designed for the modern workplace seemed a much more intelligent option than going to university and being saddled with thousands of pounds worth of debt.

My choice was a no brainer. There’s no better place to learn work-based skills, than from, you guessed it, the workplace. Not only has the apprenticeship equipped me with new skills and resources for the future, but it has also sewn the seeds for a fruitful career in the industry. 

Nurturing my skills through an apprenticeship has been transformative. Twelve months on, I’m now a fully-fledged, full-time employee with a digital marketing qualification under my belt.

Insightful, inspiring and unexpected are three words that I would use to describe my apprenticeship experience, alongside a few new agency jargon terms picked up along the way – ‘Call to Action’ anyone? Buzzwords aside, the amount I have learnt so far really has been unprecedented - and I have the apprenticeship to thank for it all!

You’re hired! Louise is Zeal's new Superstar Apprentice

LouiseLouise comes to ZEAL as part of the Creative Pioneers programme that aims to introduce talented young people to the creative industries.

After securing excellent results in her GCSEs, Louise was keen to see more of the world so she set off with a friend to explore. After 3 years travelling the globe visiting South Africa, Australia, Thailand and Europe, Louise has returned to the UK with a resolute determination to break into the creative sector.

A keen (and very talented) illustrator, Louise feels most at home working alongside other creative people and having learned a bit about what marketing agencies do, she is determined to make her mark in the industry.

After a rigorous selection process, including a week’s trial at the agency, Louise was chosen by the whole team as our hands down winner and we got to say those magic words – You’re Hired!

As part of her apprenticeship, Louise will work full time at ZEAL as an Apprentice Account Executive. She will also attend a Digital Marketing course at Manchester Creative Studio to further develop her skills. 

“After my GCSE’s I knew that I wanted to pursue a career in the creative marketing industry. I decided to look for an apprenticeship rather than go to university because I understand the value of industry experience and believe that I can learn just as much (if not more!) at ZEAL. My first week at ZEAL has been fast-paced, fun and I’m so excited to be joining such an awesome team.”

Creative Director Stewart Hilton is confident that Louise will thrive at ZEAL:
“First and foremost Lou has a brilliant attitude. She is smart, self-motivated and is already proactively searching out new challenges and knocking the ball out of the park. We are really looking forward to seeing what she is truly capable of here and as we’ve explained to her, the sky’s the limit. Good luck Lou”
 


Ellie Bissett, one of our 2014 apprentices, tells us what it means to be a Creative Pioneer Apprentice!

ellieIt's safe to say that choosing to do an apprenticeship when I left school was one of the best choices I have made. 

I started my apprenticeship at Proximity London in September 2014, where I was working on Lloyds as an Account Executive. At first, I found it all very overwhelming as I was not used to working life. I was finding it hard to get up and go to London every day, and found the long hours (compared to school) a struggle! However, I soon settled in and was able to start enjoying the whole experience. I was able to work on a range of direct mail campaigns for Lloyds, as well as going to a number of exciting events such as the Lloyds enterprise awards in Birmingham and our team away day in Lille! 

After 6 months working on Lloyds, I moved onto the P&G account, which is what a permanently work on now. On P&G I am able to work on a wide range of brands such as Febreze, Fairy and Pantene. At Proximity, we run a site for P&G called Supersavvyme, and it is essentially a site where mums to get top hints, tips and offers, and this is what we work on day-to-day.

I am so glad I chose to do an apprenticeship with Creative Pioneers as I have now got my foot in the door early and had a great experience of agency life. I am now a full-time Account Executive on P&G. Taking on an apprenticeship is something I would recommend to anyone who is looking to get into advertising and is a real eye opener to the working world.

Adil Hafidi, Creative Pioneers London talks about the benefits of apprenticeships to business leaders looking to get involved with apprenticeships.

Adil

Creative Pioneers London were delighted to take part in the FSB (Federation of Small Business’s) Apprenticeship master class event at the Mayor of London’s office in City Hall in partnership with the GLA (Greater London Authority). The room was filled with business leaders from some of London’s growing SME’s who wanted to find out more about the benefits of apprenticeships toward supporting their business growth. Speakers included the Mayor of London’s special advisor Joe Mitten, about the importance of apprenticeships to London. Employers & apprentices discussed their journey through the apprenticeship route highlighting the win/win end results, with providers explaining the process to get started

We were pleased to see the level of awareness of the Creative Pioneers challenge was quite strong, with many individuals stating they had wanted to contact us after learning about Creative Pioneers from the Metro newspaper. Plenty of business owners I had spoken to discuss the importance they now wanted to place on improving their digital marketing & social media presence to support further growth, and how a creative pioneer apprentice could play an integral role in addressing this.

We will be supporting businesses find their next generation of talent through our award winning Creative Pioneers programme. To find out more please contact Adil@ipa.co.uk / Leila@ipa.co.uk

Janet Hull, IPA Director of Marketing and Exec Director Creative Pioneers talks about The Future of Talent University? Apprenticeships? Not ‘either or’ but ‘and’…

Janet HullFor Tim Campbell, Head of Client Services for Emerging Talent, at Alexander Mann Solutions, and GLA Apprenticeship Ambassador, there should be no tension between graduates and apprenticeships. Both are viable routes into the world of work. They’re just different.

“Apprenticeships have never not been valuable.” One is not better than the other. There are just “different strokes for different folks.”

At the first IPA platform of Advertising Week Europe on the topic of The Future of Talent, Tim charmed the audience with his personal journey, as well as talking more generally about the apprenticeship opportunity, and quizzing successful Creative Pioneers apprentices about their experiences.

Growing up with a single mum from Jamaica, who had had little access to education, he had been encouraged to make going to university his goal in life. Having gone through the experience he now had a broader view.. “Our German colleagues get it right. Vocational qualifications are integrated into the world of work.” From the age of 14 young people know which path they will take. “To be competitive tomorrow, businesses need the combination. It’s a business priority.”

According to Tim, 70% of graduates come out with a 2:1 degree or above, so it’s difficult to differentiate between them on an academic level. The raw talent coming out of school can be a better business proposition; with a structured programme of training for specific roles and tasks. Tim talked about the value of a ‘psychological contract’ between the employer and employee, with each committing to give and get back from what they put in.

Leila Siddiqi, IPA manager, delivered the main findings of a new Creative Pioneers survey. It showed that 71% of the sample had considered going to uni, but had selected an apprenticeship instead. It made business sense to them too. When asked what attracted them most 63% said it was getting a head start on grads, and over half were motivated by the on the job training and the thought of not getting into debt.

Their expectations of the world of work had been exceeded in most cases; more interesting, more friendly, more stimulating and more fun, than they might have imagined. 50% of them gave the scheme 10 out of 10 when asked, with another 25% giving it 9 out of 10. They would definitely recommend it to their friends.

For panelists Proximity’s Ellie Bisset, Wunderman’s Ngoni Gudo and FCB Inferno’s Christiana Kalu, Creative Pioneers had provided a life changing experience.

So why aren’t there more apprentices in our business yet? Tim’s view was that the main issue lay with lack of understanding about the world of work among careers advisers and teachers. Ellie Bisset, Creative Pioneers apprentice at Proximity, concurred. “Advertising isn’t something you learn at school.” The main advice given to her at school had been “go to university to figure out what you want to do”.

Tim’s next big ambition is to bridge this gap in understanding, with a new programme to get speakers from the world of work into more schools. The IPA will be right behind him.

Sepha Brook from Dentsu Aegis Network talks about the value apprentices bring to their business and what Creative Pioneers is doing to help plug the talent gap.

SephaWith average graduate debt now in the region of £44,000 (Institute for Fiscal Studies) and employers placing greater value on ‘work ready’ skills over academics, an increasing proportion of able and bright school leavers are opting out of the traditional university degree.

As an industry leader, we want to tap into this talent tool to ensure we have the ablest employees to better serve our clients. We currently hire apprentices onto a Digital Marketing and Social Media framework delivered by Creative Pioneers. This enables the apprentice to ‘earn while they learn’, completing 4 days a week within their role and 1 day a week attending tutoring sessions or working on self-study assignments.

The learning framework enables apprentices to develop relevant knowledge and skills which can be applied back in the workplace. Also, by levelling the playing field and implementing mindful promotion, we have benefited from improved ethnic and socio-demographic diversity within our entry level roles.

The majority of our apprentices are converted into full time hires at the end of their apprenticeship and we tend to see that they stay longer, and progress quicker.

The Creative Pioneers campaign enables us to achieve a greater profile and visibility amongst our target audience that we could not achieve alone. Furthermore, the collaborative link with the IPA and Metro newspaper lends invaluable credibility to our promoted opportunities. Consequently, the volume and quality of applications to our apprentice opportunities are greatly improved

The IPA recently hosted an event to celebrate the ongoing success of the Creative Pioneers campaign. This saw the attendance of several employers from across the creative industries. Several are already fluent in apprenticeship schemes and benefits they provide to a company. Others simply wanted to find out more.

I would encourage all companies to explore this focus on talent. Whilst the more traditional apprenticeship sectors (such as retail and engineering) offer opportunities in the thousands, the creative industries are relatively untapped. Despite this, there is a deluge of young people who are highly engaged and actively searching for such roles. Jump in!

Creative Pioneers Metro IPA Creative IndustriesArch